Remember, this is the opportunity to improve your essay as well as to help others improve their essays



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ENG 102: Advertisement Analysis Peer Review
Read another student’s paper thoroughly, at least once, and write comments on this form under the appropriate headings. Remember, this is the opportunity to improve your essay as well as to help others improve their essays.
Author’s Name: Reviewer’s Name:

Thesis/Introduction: Copy from the essay what you believe is the writer’s main point.

Analysis: Does the author fully analyze:


  • the logic and structure of the advertisement’s argument? Give an example and offer suggestions.



  • the emotion aroused in the reader through the text and image? Give an example and offer suggestions.





  • the word choices of the advertisement? Give an example and offer suggestions.



  • the images used? Give an example and offer suggestions.



Explanation: Does the author explain if and how the persuasive appeals, rhetorical features, and artistic devices advance the message of the advertisement?

Evidence: Does the writer give substantial evidence? Point out areas that need more support.

Conclusion: Does the author critically judge and make recommendations to the sponsor?

Has the essay fulfilled all of the requirements (title, included the ad, etc.) of the paper? If not, what is missing and how can the essay be improved?



Mark all grammar, usage, and mechanical errors on the rough draft.

What do you like best about this paper?

What do you like least about this paper?

What grade would you give this paper? [Please be honest. This will help the writer revise the essay to earn the grade he/she wants.] Remember to explain the grade you have given.


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