Management and behavioral process



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I SEMESTER

MANAGEMENT AND BEHAVIORAL PROCESS



Subject Code: MBA11

No. of Credits: 04

No. of lecture hrs per week: 04

Exam Duration hrs: 03

SEE Marks: 50

Total No. of lecture hrs: 52

CIE Marks: 50

No of self-study hrs per week : 01


Course Objectives:

  • To make students understand fundamental concepts and principles of management, including the basic roles, skills, and functions of management

  • To make students knowledgeable of historical development, theoretical aspects and practice applications of managerial process

  • To understand the basic concepts and theories underlying individual behavior besides developing better insights into one’s own self

  • To make students aware of Individual behavior in groups, dynamics of groups and team building besides developing a better awareness of how they can be better facilitators for building effective teams as leaders themselves.




Unit

No.

Syllabus Content

No. of Hours

1


Introduction: Management: Introduction, Definition of management, Nature, Purpose and Functions, Levels of management, Roles of Management/managerial roles, Managerial skills, Management as a science or Art or Profession, Management & Administration, Development of Management thought -1)Early Management Approaches: Scientific Management (F.W.Taylor), Administrative management (Henry Fayol), Human Relations approach (Hawthorne studies) 2)Modern Management approaches- Behavioural, Systems, Quantitative, Contingency.

10 Hours

2

Planning ,Organizing and Staffing

Planning: Meaning and Nature, Types of Plans and Steps in Planning process. Planning Premises. Decision-making, Process of decision-making.

Organizing: Nature and purpose of organization, Types of organization. Principles of organization ,Centralization Vs Decentralization, authority and responsibility, span of control, MBO and MBE ( meaning)

Staffing: Nature & Importance, Process of Selection and Recruitment..

6 Hours

3

Directing – Meaning & Nature of directing, Leadership Styles: Autocratic, Democratic, Charismatic, Laissez faire & Participative.

Controlling: Meaning, basic control process. Types of control – feed forward, concurrent and feedback controls. Factors in control effectiveness. .

4 Hours

4

Organizational Behaviour: Introduction, definition, historical development, fundamental principles of OB, contributing disciplines, challenges and opportunities.

6 Hours

5

Individual behaviour: Foundations of individual behaviour.

Ability: Intellectual abilities, Physical ability, the role of disabilities.



Personality: Meaning, formation, determinants, traits of personality, big five and MBTI, personality attributes influencing OB.

Perception: Meaning, Process of perception, factors influencing perception.

Learning: definition - theories of learning - some specific organizational applications.

Attitude: Formation, components of attitudes, relation between attitude and behavior

Emotions: meaning, types of emotions, determinants, emotional labour, emotional intelligence

16 Hours

6

Motivation: Meaning, theories of motivation-needs theory, Herzberg’s two factor theory, Mc Gregor’sTheory X and Y

Leadership: Meaning, styles of leadership, leadership theories, trait theory, behavioural theories, managerial grid, situational theories.

Group dynamics: types of groups, meetings, teamwork, stages of group formation.

Employee stress: forms, causes, implications, approaches to stress management

10 Hours


Practical components for self -study:

  • Studying organizational structures of any 10 companies and classifying them into different types of organizations which are studied in Unit 2 and justifying why such structures are chosen by those organizations.

  • Preparing the leadership profiles of any 5 business leaders and studying their leadership qualities and behaviours with respects to the trait, behavioural and contingency theories studied.

  • Identifying any five job profiles and listing the various types, abilities required for those jobs and also the personality traits/attributes required for the jobs identified.

Note: Faculty can either identify the organizations/ leaders/jobs or students can be allowed to choose the same.
RECOMMENDED BOOKS

  • Principles of Management – PC Tripathi, and P N Reddy – Tata MacGraw Hill.

  • Essentials of Management-Koontz, 8/e, McGraw Hill

  • Management: Text and Cases-VSP Rao, Excel Books

  • MGMT, An Innovative approach to teaching and learning Principles of Management, Chuck Williams, Cengage Publications, 2010

  • Managementand Behavioural Process, K.Ashwathappa and G. Sudarsana Reddy, Himalaya Publishing House.

  • Organizational behaviour, Stephen P Robbins, Timothy A. Judge, Neharika Vohra, 14th Edition, Pearson, 2012.

  • Introduction to OrganisationalBehaviour – Michael Butler, Jaico Publishing House,

  • ORGB - Nelson, Quick, Khanelwal, 2/e, Cengage Learning, 2012.

  • Organizational Behaviour - Anada Das Gupta, Biztantra, 2011.

  • Organizational Behaviour: A modern approach - Arun Kumar and Meenakshi, Vikas Publishing House, 2011.

  • Organizational Behaviour – Rao V. S. P, Excel BOOKS, 2009.



REFERENCE BOOKS:

  • Masters of Management Thought – MahanandCharati& M MMunshi, Sapna Book House, Bangalore, 2015.

  • Organizational Behaviour - Fred Luthans, 12/e, McGraw Hill International, 2011.

  • Management and Organizational Behaviour - Laurie J Mullins, Pearson education

  • Fundamentals of Organizational Behaviour - Slocum/Hillriegel, Cengene Learning

  • Organizational Behaviour, Aquinas P. G, Excel Books.


MANAGERIAL ECONOMICS




Subject Code: MBA12

No. of Credits: 04

No. of lecture hrs per week: 04

Exam Duration hrs: 03

SEE Marks: 50

Total no. of lecture hrs: 52

CIE Marks: 50

No of self-study hrs per week : 01

Objectives:

  • To introduce the fundamentals, tools and theories of managerial economics

  • To orient on micro economic techniques as a decision making process

  • To understand macro-economic analysis essential for business managers




Unit No.

Syllabus Content

No. of Hours

1

Managerial Economics: Meaning, Nature, Scope. & Significance, Uses of Managerial Economics, Objectives and alternative hypothesis of the firm – Law of Demand, Exceptions to the Law of Demand, Elasticity of Demand- Price, Income, Cross and Advertising Elasticity, Uses of Elasticity of Demand for Decision Making, - Demand Forecasting: Meaning and Significance.( Problems on Elasticity of Demand only).

10 hours

2

Production Analysis: Concept, Production Function- Total, Average, & Marginal Product –Law of Variable Proportions & ISO-Quants & ISO Costs - Least cost factor combination- Returns to Scale- Economies and Diseconomies of Scale - Technological progress and production function.

10 hours

3

Cost and Revenue Profit Functions: Cost Concepts, Fixed and variable costs- Total Cost, Average Cost, Marginal Cost, Opportunity Cost. - Short-run and Long-run Cost Curves

Profits: Determinants of Short-Term & Long Term Profits, Measurement of Profit.

Break Even Analysis- Meaning, Assumptions, determination of BEA, Limitations and Uses of BEA in Managerial Economics. (Problems on BEP)

8 hours

4

Market Structure: Perfect Competition: Features, Determination of Price under Perfect Competition - Monopoly: Features, Pricing under Monopoly, Price Discrimination - Oligopoly: Features, Kinked Demand Curve, Cartel, Price Leadership - Monopolistic Competition: Features, Pricing under Monopolistic Competition, Product Differentiation

Pricing - Descriptive Pricing- Price Skimming, Price Penetration.



8 hours

5

Indian Economic Environment: Recent changes in Indian Economy.

Measurement of National Income: Basic Concepts, Components of GDP- Measuring GDP and GNP, Difficulties in measuring National Income, Growth Rate.

Business Cycle – Features, Phases, Economic Indicators, Inflation: Types, causes, Measurement, Kinds of Price Indices,

Primary, Secondary and Tertiary Sectors and their contribution to the Economy, SWOT Analysis of Indian Economy.



8 hours

6

Industrial Policies and Structure: A critical look at Industrial Policies of India, New Industrial Policy 1991; Disinvestment in PSUs - Significance in Indian economy-problems and prospects

Economic Policies: Fiscal Policy: Objectives, Instruments, Union Budget,

Monetary Policy: Objectives, tools for Credit Control.

8 hours

Practical components for self -study:

  • Assessment of Impact of advertisement or sales promotion on the demand of a product (Preferably FMCG goods)

  • Study of demand elasticity for a product when there is a price increase or price decrease.

  • Demand forecasting – Mini project may be given to students to assess the demand for a product or a service using any method.

  • Preparing a project proposal for a new business venture to understand the BEP using real time data.

  • An in-depth study of economic indicators on the growth rate

  • Analysis of recent budget, fiscal discipline and disinvestment proposals of the GOI

  • A study on the effect of monetary policy on banking and NBFCs

  • A futuristic study of leading Indian industries and observations of CAG on major issues.


RECOMMENDED BOOKS:

  • Managerial Economics, D.N Dwivedi, 6th ed., Vikas Publication.

  • Managerial Economics- Theory and Applications, Dr. D.M Mithani, Himalaya Publications.

  • Managerial Economics, H. L Ahuja, S. Chand, 2011

  • Indian Economy, K P M Sundharam and Dutt, 64th Edition, S Chand Publication.

  • Indian Economy, Misra and Puri, Himalaya Publications

  • Business Economics, ML Jhingan and Upadhyaya, Vrinda Publications

  • Business Environment Text and Cases by Justin Paul, 3rd Edition, McGraw-Hill Companies.



REFERENCE BOOKS:

  • Managerial Economics- Principles and worldwide applications, Dominick Salvatore, 6e, Oxford Publication, 2010

  • Managerial Economics, Jaswinder Singh, Dream tech publications, 2013

  • Managerial Economics, Yogesh Maheswari, PHI, 2013

  • Modern Economic Theory, KK Dewett and MH Navalur, S Chand Publication, 2013

  • Managerial Economics: Case study solutions- Kaushal H, 1/e., Macmillan, 2011


QUANTITATIVE METHODS AND TECHNIQUES





Subject Code: MBA13

No. of Credits: 04

No. of lecture hrs per week: 04

Exam Duration hrs: 03

SEE Marks: 50

Total no. of lecture hrs: 52

CIE Marks: 50

No of self-study hrs per week : 02

Ratio of Theory to problems- 20:80



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