Mail: Department of Communication Studies Office: 1-148 Frances Searle Building



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V I T A E

Daniel J. O’Keefe

September 2016

Contact Information
Mail: Department of Communication Studies Office: 1-148 Frances Searle Building

Frances Searle Building

Northwestern University Phone: 847.491.3581 (direct)

2240 Campus Drive 847.491.7179 (messages)

Evanston, IL 60208-3545 USA 847.467.1036 (fax)
Email: d-okeefe@northwestern.edu Web: dokeefe.soc.northwestern.edu

www.dokeefe.net



Education
Ph.D., University of Illinois at Urbana‑Champaign, 1976 (Speech Communication).

A.M., University of Illinois at Urbana‑Champaign, 1973 (Speech).

A.B., University of Illinois at Urbana‑Champaign, 1972, with High College Honors and Departmental Distinction (major: Speech; minor: Psychology).

Employment
2009-- Owen L. Coon Professor of Argumentation and Debate, Department of Communication Studies, Northwestern University.
2005-- Professor, Department of Communication Studies, Northwestern University.
2005 Visiting Professor, Department of Communication Studies, Northwestern University.
1980-2005 Assistant Professor, Associate Professor, and Professor, Department of Speech Communication, University of Illinois at Urbana-Champaign.
1979‑1980 Assistant Professor, Department of Speech Communication, Pennsylvania State Univer­sity at Univer­sity Park.
1975-1979 Visiting Assistant Professor and Assistant Professor, Department of Speech Communication and Theatre, University of Michigan.
1974‑1975 Editorial Assistant, Communication Monographs (Roger E. Nebergall, Editor).
1972‑1975 Teaching Assistant, Department of Speech Communication, University of Illinois at Urbana‑Champaign.

Awards and Honors
Charles Deering McCormick Professor of Teaching Excellence, Northwestern University, 2016-2019 (university-wide teaching award, with a three-year term appointment).

Fellow, Searle Center for Advancing Learning and Teaching, Northwestern University, 2016-2019.

Galbut Outstanding Faculty Award, School of Communication, Northwestern University, 2010 (for undergraduate teaching; student-nominated).

Keynote speaker, Rhetoric in Society conference, University of Leiden, Leiden, The Netherlands, 2009.

Article of the Year Award, Health Communication Division, National Communication Association, 2008.

Distinguished Scholar Award, Rhetorical and Communication Theory Division, National Communication Association, 2005.

Best Article Award, International Communication Association, 2004.

Distinguished Research Award, International Society for the Study of Argumentation, 2002.

John E. Hunter Meta-Analysis Award, Division 1, International Communication Association, 2000.

University of Illinois College of Liberal Arts and Sciences Humanities Award for Excellence in Teaching, 1999.

Lambda Pi Eta Teaching Award (from University of Illinois chapter of national disciplinary undergraduate honors association, for undergraduate teaching), 1995.

Keynote speaker, Third International Conference on Argumentation, International Society for the Study of Argumentation, 1994.

Charles H. Woolbert Research Award, National Communication Association, 1986.

Golden Anniversary Monograph Award, National Communication Association, 1982.

Named to University of Illinois “Incomplete List of Teachers Ranked as Excellent by Their Students,” 1981, 1982, 1984, 1985, 1986, 1987, 1988, 1989, 1990, 1991, 1992, 1993, 1994, 1995, 1996, 1997, 1998, 1999, 2000, 2001, 2002, 2003, 2004.

Outstanding Young Teacher Award, Central States Communication Association, 1978.

Daniel Rohrer Memorial Research Award, American Forensic Association, 1977.

University of Illinois Graduate Fellowship, 1972‑1974.



Edmund J. James Scholar (undergraduate honors program), University of Illinois, 1968‑1972.

Academic Publications
O'Keefe, D. J. (in press). Persuasion and social influence. In K. B. Jensen, R. T. Craig, J. Pooley, & E. Rothenbuhler (Eds.), International encyclopedia of communication theory and philosophy. Oxford, UK, and Malden, MA: Wiley-Blackwell and the International Communication Association.
O’Keefe, D. J. ( in press). Message framing variations. In R. Parrott (Ed.), Oxford research encyclopedia of health and risk message design and processing. New York: Oxford University Press.
O’Keefe, D. J. (2016). Persuasion: Theory and research (3rd ed.). Los Angeles, CA: Sage Publications. ISBN: 978-1-4522-7667-0. OCLC: 900684567.
O’Keefe, D. J. (2016). Evidence-based advertising using persuasion principles: Predictive validity and proof of concept. European Journal of Marketing, 50, 294-300. doi:10.1108/EJM-11-2015-0801
O’Keefe, D. J. (2015). Message generalizations that support evidence-based persuasive message design: Specifying the evidentiary requirements. Health Communication, 30, 106-113. doi:10.1080/10410236.2014.974123
O’Keefe, D. J. (2015). Elaboration likelihood model. In W. Donsbach (Ed.), Concise encyclopedia of communication (pp. 168-169). Oxford, UK, and Malden, MA: Wiley-Blackwell. [revision of 2013 entry in the International encyclopedia of communication]
O’Keefe, D. J. (2015). Persuasion. In W. Donsbach (Ed.), Concise encyclopedia of communication (pp. 447-448). Oxford, UK, and Malden, MA: Wiley-Blackwell. [revision of 2012 entry in the International encyclopedia of communication]
O’Keefe, D. J. (2015). Conviction, la persuasion, et l’argumentation: Démêler les fins et les moyens d’influence. In G. Roque & A. L. Nettel (Eds.), Persuasion et argumentation (pp. 139-159). Paris: Classiques Garnier. [translation of: O’Keefe, D. J. (2012). Conviction, persuasion, and argumentation: Untangling the ends and means of influence. Argumentation, 26, 19-32. doi: 10.1007/s10503-011-9242-7]
Jensen, J. D., & O’Keefe, D. J. (2014). Preventive health behavior and health education. In W. Cockerham, R. Dingwall, & S. Quah (Eds.), The Wiley Blackwell encyclopedia of health, illness, behavior, and society (pp. 1871-1875). Oxford, UK, and Malden, MA : Wiley-Blackwell. doi:10.1002/9781118410868.wbehibs222
O’Keefe, D. J. (2013). The relative persuasiveness of different message types does not vary as a function of the persuasive outcome assessed: Evidence from 29 meta-analyses of 2,062 effect sizes for 13 message variations. Annals of the International Communication Association, 37, 221-249. doi:10.1080/23808985.2013.11679151 [also cited as: Communication Yearbook, 37, 221-249.] [also cited as a book chapter: In E. L. Cohen (Ed.), Communication Yearbook 37 (pp. 221-249). New York: Routledge.]
O’Keefe, D. J. (2013). Mean effect sizes and correlations between outcomes: A letter to the editor regarding Rhodes and Dickau (2012). Health Psychology. Available at http://www.apa.org/pubs/journals/features/hea-letter-to-editor-rhodes-dickau-2012.pdf or http://www.apa.org/pubs/journals/hea/letters-to-editor.aspx
O’Keefe, D. J. (2013). The elaboration likelihood model. In J. P. Dillard & L. Shen (Eds.), The Sage handbook of persuasion: Developments in theory and practice (2nd ed., pp. 137-149). Los Angeles, CA: Sage Publications.
O’Keefe, D. J. (2013). Elaboration likelihood model. In W. Donsbach (Ed.), International encyclopedia of communication. Oxford, UK, and Malden, MA: Wiley-Blackwell. doi:10.1111/b.9781405131995.2008.x [revision of original 2008 entry]
O’Keefe, D. J. (2013). The relative persuasiveness of different forms of arguments-from-consequences: A review and integration. Annals of the International Communication Association, 36, 109-135. doi:10.1080/23808985.2013.11679128 [also cited as: Communication Yearbook, 36, 109-135.] [also cited as a book chapter: In C. T. Salmon (Ed.), Communication Yearbook 36 (pp. 109-135). New York: Routledge.]
Rubinelli, S., Labrie, N. H. M., & O’Keefe, D. J. (2013). “What matters to Andrew”: The problem of premissary relevance in automated health advisors: Insights from pragma-dialectics. Patient Education and Counseling, 92, 218-222. doi:10.1016/j.pec.2013.04.013
O’Keefe, D. J., & Nan, X. (2012). The relative persuasiveness of gain- and loss-framed messages for promoting vaccination: A meta-analytic review. Health Communication, 27, 776-783. doi:10.1080/10410236.2011.640974
O’Keefe, D. J., & Wu, D. (2012). Gain-framed appeals do not motivate sun protection: A meta-analytic review of randomized trials comparing gain-framed and loss-framed appeals for promoting skin cancer prevention. International Journal of Environmental Research and Public Health, 9, 2121-2133. doi:10.3390/ijerph9062121
O’Keefe, D. J. (2012). Conviction, persuasion, and argumentation: Untangling the ends and means of influence. Argumentation, 26, 19-32. doi:10.1007/s10503-011-9242-7 Translated and reprinted as: O’Keefe, D. J. (2015). Conviction, la persuasion, et l’argumentation: Démêler les fins et les moyens d’influence. In G. Roque & A. L. Nettel (Eds.), Persuasion et argumentation (pp. 139-159). Paris: Classiques Garnier.
O’Keefe, D. J. (2012). From psychological theory to message design: Lessons from the story of gain-framed and loss-framed persuasive appeals. In H. Cho (Ed.), Health communication message design: Theory, research, and practice (pp. 3-20). Los Angeles, CA: Sage Publications.
O’Keefe, D. J. (2012). Increasing the success of requests: Get them to say “no”—at first. In A. K. Goodboy & K. Shultz (Eds.), Introduction to communication studies: Translating scholarship into meaningful practice (pp. 341-346). Dubuque, IA: Kendall/Hunt.
O’Keefe, D. J. (2012). Persuasion. In W. Donsbach (Ed.), International encyclopedia of communication. Oxford, UK, and Malden, MA: Wiley-Blackwell. doi:10.1111/b.9781405131995.2008.x [revision of original 2008 entry]
O’Keefe, D. J. (2011). The argumentative structure of some persuasive appeal variations. In F. H. van Eemeren, B. Garssen, D. Godden, & G. Mitchell (Eds.), Proceedings of the seventh conference of the International Society for the Study of Argumentation (pp. 1381-1395). Amsterdam: Sic Sat. Reprinted in: F. H. van Eemeren & B. Garssen (Eds.). (2012). Topical themes in argumentation: Twenty exploratory studies (pp. 291-306). Berlin: Springer.
O’Keefe, D. J. (2011). The asymmetry of predictive and descriptive capabilities in quantitative communication research: Implications for hypothesis development and testing. Communication Methods and Measures, 5, 113-125. doi:10.1080/19312458.2011.568375
O’Keefe, D. J. (2011). Generalizing about the persuasive effects of message variations: The case of gain-framed and loss-framed appeals. In T. van Haaften, H. Jansen, J. de Jong, & W. Koetsenruijter (Eds.), Bending opinion: Essays on persuasion in the public domain (pp. 117-131). Leiden, The Netherlands: Leiden University Press.
O’Keefe, D. J., & Jensen, J. D. (2011). The relative effectiveness of gain-framed and loss-framed persuasive appeals concerning obesity-related behaviors: Meta-analytic evidence and implications. In R. Batra, P. A. Keller, & V. J. Strecher (Eds.), Leveraging consumer psychology for effective health communications: The obesity challenge (pp. 171-185). Armonk, NY: M. E. Sharpe.
O’Keefe, D. J., & Amjarso, B. (2011). Handling counterarguments: The intersection of pragma-dialectical normative concerns and practical persuasive success. In E. Feteris, B. Garssen, & F. Snoeck Henkemans (Eds.), Keeping in touch with pragma-dialectics: In honor of Frans van Eemeren (pp. 221-229). Amsterdam: John Benjamins.
Hornikx, J., & O’Keefe, D. J. (2011). Conducting research on international advertising: The roles of cultural knowledge and international research teams. Journal of Global Marketing, 24, 152-166. doi:10.1080/08911762.2011.558813
Guerini, M., Stock, O., Zancanaro, M., O’Keefe, D. J., Mazzotta, I., de Rosis, F., Poggi, I., Lim, M. Y., & Aylett, R. (2011). Approaches to verbal persuasion in intelligent user interfaces. In P. Petta, C. Pelachaud, & R. Cowie (Eds.), Emotion-oriented systems: The Humaine handbook (pp. 559-584). doi:10.1007/978-3-642-15184-2_29
O’Keefe, D. J. (2009). Theories of persuasion. In R. Nabi & M. B. Oliver (Eds.), The SAGE handbook of media processes and effects (pp. 269-282). Thousand Oaks, CA: Sage.
O’Keefe, D. J., & Jensen, J. D. (2009). The relative persuasiveness of gain-framed and loss-framed messages for encouraging disease detection behaviors: A meta-analytic review. Journal of Communication, 59, 296-316. doi:10.1111/j.1460-2466.2009.01417.x
Hornikx, J., & O’Keefe, D. J. (2009). Adapting consumer advertising appeals to cultural values: A meta-analytic review of effects on persuasiveness and ad liking. Annals of the International Communication Association, 33, 39-71. doi:10.1080/23808985.2009.11679084 [also cited as: Communication Yearbook, 33, 39-71.] [also cited as a book chapter: In C. S. Beck (Ed.), Communication yearbook 33 (pp. 39-71). New York: Routledge.]
O’Keefe, D. J. (2009). Persuasive effects of strategic maneuvering: Some findings from meta-analyses of experimental persuasion effects research. In F. H. van Eemeren (Ed.), Examining argumentation in context: Fifteen studies on strategic maneuvering (pp. 285-296). Amsterdam: Johns Benjamin.
O’Keefe, D. J. (2009). Normatively responsible advocacy: Some provocations from persuasion effects research. In F. H. van Eemeren & B. Garssen (Eds.), Pondering on problems of argumentation. Twenty essays on theoretical issues (pp. 79-90). Berlin, Germany: Springer. [reprinting (with slight revisions) of: O’Keefe, D. J. (2007). Normatively responsible advocacy: Some provocations from persuasion effects research. In F. H. van Eemeren, J. A. Blair, C. A. Willard, & B. Garssen (Eds.), Proceedings of the sixth conference of the International Society for the Study of Argumentation (pp. 997-1002). Amsterdam: Sic Sat.]
O’Keefe, D. J., & Jensen, J. D. (2008). Do loss-framed persuasive messages engender greater message processing than do gain-framed messages? A meta-analytic review. Communication Studies, 59, 51-67. doi:10.1080/10510970701849388 Reprinted in: G. L. Kreps (Ed.). (2010). Health communication, vol. 2: Health communication and health promotion. Thousand Oaks, CA: Sage.
O’Keefe, D. J. (2008). Elaboration likelihood model. In W. Donsbach (Ed.), International encyclopedia of communication (Vol. 4, pp. 1475-1480). Oxford, UK, and Malden, MA: Wiley-Blackwell.
O’Keefe, D. J. (2008). Persuasion. In W. Donsbach (Ed.), International encyclopedia of communication (Vol. 8, pp. 3590-3592).Oxford, UK, and Malden, MA: Wiley-Blackwell. doi:10.1111/b.9781405131995.2008.x
Goldsmith, D. J., Brashers, D. E., Kosenko, K. A., & O’Keefe, D. J. (2008). Social support and living with HIV: Findings from qualitative studies. In T. Edgar, S. M. Noar, & V. S. Freimuth (Eds.), Communication perspectives on HIV/AIDS for the 21st century (pp. 101-136). New York: Lawrence Erlbaum Associates.
O’Keefe, D. J., & Jensen, J. D. (2007). The relative persuasiveness of gain-framed and loss-framed messages for encouraging disease prevention behaviors: A meta-analytic review. Journal of Health Communication, 12, 623-644. doi:10.1080/10810730701615198 (Received the Article of the Year Award, National Communication Association Health Communication Division, 2008.)
O’Keefe, D. J. (2007). Potential conflicts between normatively-responsible advocacy and successful social influence: Evidence from persuasion effects research. Argumentation, 21, 151-163. doi:10.1007/s10503-007-9046-y
O’Keefe, D. J. (2007). It takes a family—a well-defined family—to underwrite familywise corrections. Communication Methods and Measures, 1, 267-273. doi:10.1080/19312450701641383
O’Keefe, D. J. (2007). Post hoc power, observed power, a priori power, retrospective power, prospective power, achieved power: Sorting out appropriate uses of statistical power analyses. Communication Methods and Measures, 1, 291-299. doi:10.1080/19312450701641375
Kreuter, M. W., Green, M. C., Cappella, J. N., Slater, M. D., Wise, M. E., Storey, D., Clark, E. M., O’Keefe, D. J., Erwin, D. O., Holmes, K., Hinyard, L. J., Houston, T., & Wooley, S. (2007). Narrative communication in cancer prevention and control: A framework to guide research and application. Annals of Behavioral Medicine, 33, 221-235. doi:10.1007/BF02879904
O’Keefe, D. J. (2007). Normatively responsible advocacy: Some provocations from persuasion effects research. In F. H. van Eemeren, J. A. Blair, C. A. Willard, & B. Garssen (Eds.), Proceedings of the sixth conference of the International Society for the Study of Argumentation (pp. 997-1002). Amsterdam: Sic Sat. Reprinted (with slight revisions) in: Eemeren, F. H. van, & Garssen, B. (Eds.). (2009). Pondering on problems of argumentation: Twenty essays on theoretical issues (pp. 79-90). Berlin, Germany: Springer.
O’Keefe, D. J. (2007). Persuasieve effecten van strategische manoeuvres: Bevindingen naar aanleiding van meta-analyses van empirisch onderzoek naar persuasieve effecten [Persuasive effects of strategic maneuvering: Some findings from meta-analyses of experimental persuasion effects research]. Tijdschrift voor Taalbeheersing, 29, 196-206.
O’Keefe, D. J., & Jensen, J. D. (2006). The advantages of compliance or the disadvantages of noncompliance? A meta-analytic review of the relative persuasive effectiveness of gain-framed and loss-framed messages. Annals of the International Communication Association, 30, 1-43. doi:10.1080/23808985.2006.11679054 [also cited as: Communication Yearbook, 30, 1-43.] [also cited as a book chapter: In C. S. Beck (Ed.), Communication yearbook 30 (pp. 1-43). Mahwah, NJ: Erlbaum.]
O’Keefe, D. J. (2006). Persuasion. In O. D. W. Hargie (Ed.), Handbook of communication skills (3rd ed., pp. 323-341). London, UK: Routledge. doi:10.4324/9780203007037.ch11
O’Keefe, D. J. (2006). Pragma-dialectics and persuasion effects research. In P. Houtlosser & A. van Rees (Eds.), Considering pragma-dialectics: A festschrift for Frans H. van Eemeren on the occasion of his 60th birthday (pp. 235-243). Mahwah, NJ: Lawrence Erlbaum.
O’Keefe, D. J. (2005). News for argumentation from persuasion effects research: Two cheers for reasoned discourse. In C. A. Willard (Ed.), Critical problems in argumentation: Selected papers from the 13th biennial conference on argumentation sponsored by the American Forensic Association and National Communication Association (pp. 215-221). Washington, DC: National Communication Association.
O’Keefe, D. J. (2004). Trends and prospects in persuasion theory and research. In J. S. Seiter & R. H. Gass (Eds.), Readings in persuasion, social influence, and compliance gaining (pp. 31-43). Boston, MA: Pearson/Allyn and Bacon.
O’Keefe, D. J. (2003). The potential conflict between normatively-good argumentative practice and persuasive success: Evidence from persuasion effects research. In F. H. van Eemeren, J. A. Blair, C. A. Willard, & A. F. Snoeck Henkemans (Eds.), Anyone who has a view: Theoretical contributions to the study of argumentation (pp. 309-318). Amsterdam: Kluwer.
O’Keefe, D. J. (2003). Message properties, mediating states, and manipulation checks: Claims, evidence, and data analysis in experimental persuasive message effects research. Communication Theory, 13, 251-274. doi:10.1111/j.1468-2885.2003.tb00292.x (Received the International Communication Association Best Article Award, 2004.)
O’Keefe, D. J. (2003). Against familywise alpha adjustment. Human Communication Research, 29, 431-477. doi:10.1111/j.1468-2958.2003.tb00846.x
O’Keefe, D. J. (2003). Searching for a defensible application of alpha-adjustment tools. Human Communication Research, 29, 464-468. doi:10.1111/j.1468-2958.2003.tb00849.x
O’Keefe, D. J. (2003). Persuasive success and normatively-desirable argumentative conduct: Is it (persuasively) bad to be (normatively) good? In F. H. van Eemeren, J. A. Blair, C. A. Willard, & A. F. Snoeck Henkemans (Eds.), Proceedings of the fifth conference of the International Society for the Study of Argumentation (pp. 799-802). Amsterdam: Sic Sat.
O’Keefe, D. J. (2002). Guilt as a mechanism of persuasion. In J. P. Dillard & M. Pfau (Eds.), The persuasion handbook: Developments in theory and practice (pp. 329-344). Thousand Oaks, CA: Sage. doi:10.4135/9781412976046.n17
O’Keefe, D. J. (2002). Persuasion: Theory and research (2nd ed.). Thousand Oaks, CA: Sage. ISBN: 0761922008, 9780761922001, 0761925392, 9780761925392. OCLC: 47844753
O’Keefe, D. J. (2002). The persuasive effects of variation in standpoint articulation. In F. H. van Eemeren (Ed.), Advances in pragma-dialectics (pp. 65-82). Amsterdam: Sic Sat.
O’Keefe, D. J. (2002). Response to M. Agnes Van Rees: Exploring argumentative dissociation. In H. V. Hansen, C. W. Tindale, J. A. Blair, R. H. Johnson, & R. C. Pinto (Eds.), Argumentation and its applications. Windsor, Ontario, Canada: Ontario Society for the Study of Argumentation.
Levine, T. R., Beatty, M. J., & O’Keefe, D. J. (2002). Statistical and methodological issues in communication research. Human Communication Research, 28, 471.
O’Keefe, D. J. (2001). Persuasion. In T. O. Sloane, S. Bartsch, T. B. Farrell, & H. F. Plett (Eds.), Encyclopedia of rhetoric (pp. 575-583). Oxford: Oxford University Press.
O’Keefe, D. J., & Hale, S. L. (2001). An odds-ratio-based meta-analysis of research on the door-in-the-face influence strategy. Communication Reports, 14, 31-38. doi:10.1080/08934210109367734
O’Keefe, D. J. (2000). Guilt and social influence. Annals of the International Communication Association, 23, 67-101. doi:10.1080/23808985.2000.11678970 [also cited as: Communication Yearbook, 23, 67-101.] [also cited as a book chapter: In M. E. Roloff (Ed.), Communication yearbook 23 (pp. 67-101). Thousand Oaks, CA: Sage.]
O’Keefe, D. J. (1999). Argumentation explicitness and persuasive effect: A meta-analytic review of the effects of citing information sources in persuasive messages. In F. H. van Eemeren, R. Grootendorst, J. A. Blair, & C. A. Willard (Eds.), Proceedings of the fourth international conference of the International Society for the Study of Argumentation (pp. 611-617) Amsterdam: Sic Sat.
O’Keefe, D. J. (1999). How to handle opposing arguments in persuasive messages: A meta-analytic review of the effects of one-sided and two-sided messages. Annals of the International Communication Association, 22, 209-249. doi:10.1080/23808985.1999.11678963 [also cited as: Communication Yearbook, 22, 209-249.] [also cited as a book chapter: In M. E. Roloff (Ed.), Communication yearbook 22 (pp. 209-249). Thousand Oaks, CA: Sage.]
O’Keefe, D. J. (1999). Three reasons for doubting the adequacy of the reciprocal-concessions explanation of door-in-the-face effects. Communication Studies, 50, 211-220. doi:10.1080/10510979909388488
O’Keefe, D. J. (1999). Variability of persuasive message effects: Meta-analytic evidence and implications. Document Design, 1, 87-97.
O’Keefe, D. J., & Figgé, M. (1999). Guilt and expected guilt in the door-in-the-face technique. Communication Monographs, 66, 312-324. doi:10.1080/03637759909376482
O’Keefe, D. J. (1998). Justification explicitness and persuasive effect: A meta-analytic review of the effects of varying support articulation in persuasive messages. Argumentation and Advocacy, 35, 61-75.
O’Keefe, D. J., & Hale, S. L. (1998). The door-in-the-face influence strategy: A random-effects meta-analytic review. Annals of the International Communication Association, 21, 1-33. doi:10.1080/23808985.1998.11678947 [also cited as: Communication Yearbook, 21, 1-33.] [also cited as a book chapter: In M. E. Roloff (Ed.), Communication yearbook 21 (pp. 1-33). Thousand Oaks, CA: Sage.] (Received the John E. Hunter Meta-Analysis Award, International Communication Association Division 1, 2000.)
O’Keefe, D. J. (1997). Argumentative candor and persuasive success: A meta-analysis of the persuasive effects of implicit and explicit message conclusions. In J. F. Klumpp (Ed.), Argument in a time of change: Definitions, frameworks, and critiques (proceedings of the tenth NCA/AFA conference on argumentation) (pp. 63-69). Annandale, VA: National Communication Association.
O’Keefe, D. J. (1997). Standpoint explicitness and persuasive effect: A meta-analytic review of the effects of varying conclusion articulation in persuasive messages. Argumentation and Advocacy, 34, 1-12.
O’Keefe, D. J. & Figgé, M. (1997). A guilt-based explanation of the door-in-the-face influence strategy. Human Communication Research, 24, 64-81. doi:10.1111/j.1468-2958.1997.tb00587.x
O’Keefe, D. J., & Medway, F. J. (1997). The application of persuasion research to consultation in school psychology. Journal of School Psychology, 35, 173-193. doi:10.1016/S0022-4405(97)00004-6
O’Keefe, D. J. (1995). Argumentation studies and dual-process models of persuasion. In F. H. van Eemeren, R. Grootendorst, J. A. Blair, & C. A. Willard (Eds.), Proceedings of the third ISSA conference on argumentation, vol. 1: Perspectives and approaches (pp. 3-17). Amsterdam: SICSAT. Reprinted in: van Bentham, J., van Eemeren, F. H., Grootendorst, R., & Veltman, F. (Eds.). (1996). Logic and argumentation (pp. 61-76). Amsterdam: North-Holland.
O’Keefe, D. J., & Jackson, S. (1995). Argument quality and persuasive effects: A review of current approaches. In S. Jackson (Ed.), Argumentation and values: Proceedings of the ninth Alta conference on argumentation (pp. 88-92). Annandale, VA: Speech Communication Association.
O’Keefe, D. J. (1994). From strategy-based to feature-based analyses of compliance-gaining message classification and production. Communication Theory, 4, 61-69. doi:10.1111/j.1468-2885.1994.tb00082.x
Jackson, S., O’Keefe, D. J., & Brashers, D. E. (1994). The messages replication factor: Methods tailored to messages as objects of study. Journalism Quarterly, 71, 984-996.
O’Keefe, D. J. (1993). The persuasive effects of message sidedness variations: A cautionary note concerning Allen’s (1991) meta-analysis. Western Journal of Communication, 57, 87-97.
O’Keefe, D. J. (1993). Understanding social influence: Relations between lay and technical perspectives. Communication Studies, 44, 228-238. doi:10.1080/10510979309368397
O’Keefe, D. J. (1991). Extracting dependable generalizations from the persuasion effects literature: Some issues in meta-analytic reviews. Communication Monographs, 58, 472-481. doi:10.1080/03637759109376243
O’Keefe, D. J. (1990). Persuasion: Theory and research. Newbury Park, CA: Sage.
O’Keefe, D. J. (1989). Communication theory and practical knowledge: What communicators don’t know can help them. In B. Dervin, L. Grossberg, B. O’Keefe, & E. Wartella (Eds.), Rethinking communication (vol. 1, pp. 197-199). Newbury Park, CA: Sage.
Jackson, S., O’Keefe, D. J., Jacobs, S., & Brashers, D. E. (1989). Messages as replications: Toward a message-centered design strategy. Communication Monographs, 56, 364-384. doi:10.1080/03637758909390270
O’Keefe, D. J., Jackson, S., & Jacobs, S. (1988). Reply to Morley. Human Communication Research, 15, 148-151. doi:10.1111/j.1468-2958.1988.tb00176.x
Jackson, S., O’Keefe, D. J., & Jacobs, S. (1988). The search for reliable generalizations about messages: A comparison of research strategies. Human Communication Research, 15, 127-142. doi:10.1111/j.1468-2958.1988.tb00174.x
O’Keefe, D. J. (1987). The persuasive effects of delaying identification of high- and low-credibility communicators: A meta-analytic review. Central States Speech Journal, 38, 63-72. doi:10.1080/10510978709368231
O’Keefe, D. J. (1985). Argument criticism and Willardian skepticism. Journal of the American Forensic Association, 21, 196‑205.
Babrow, A. S., & O’Keefe, D. J. (1984). Construct differentiation as a moderator of attitude-behavior consistency: A failure to confirm. Central States Speech Journal, 35, 160-165. doi:10.1080/10510978409368183
Shepherd, G. J., & O’Keefe, D. J. (1984). Separability of attitudinal and normative influences on behavioral intentions in the Fishbein-Ajzen model. Journal of Social Psychology, 122, 289‑290. doi:10.1080/00224545.1984.9713496
O’Keefe, D. J. (1982). The concepts of argument and arguing. In J. R. Cox & C. A. Willard (Eds.), Advances in argumentation theory and research (pp. 3-23). Carbondale: Southern Illinois University Press.
O’Keefe, D. J., & Shepherd, G. J. (1982). Interpersonal construct differentiation, attitudinal confidence, and the attitude-behavior relationship. Central States Speech Journal, 33, 416‑423. doi:10.1080/10510978209388446
O’Keefe, D. J., Shepherd, G. J., & Streeter, T. (1982). Role Category Questionnaire measures of cognitive complexity: Reliability and comparability of alternative forms. Central States Speech Journal, 33, 333‑338. doi:10.1080/10510978209388436
Delia, J. G., O’Keefe, B. J., & O’Keefe, D. J. (1982). The constructivist approach to communication. In F. E. X. Dance (Ed.), Human communication theory: Comparative essays (pp. 147-191). New York: Harper and Row.
O’Keefe, D. J., & Delia, J. G. (1981). Construct differentiation and the relationship of attitudes and behavioral intentions. Communication Monographs, 48, 146‑157. doi:10.1080/03637758109376054
O’Keefe, D. J., & Sypher, H. E. (1981). Cognitive complexity measures and the relationship of cognitive complexity to communication. Human Communication Research, 8, 72‑92. doi:10.1111/j.1468-2958.1981.tb00657.x (Received the National Communication Association Golden Anniversary Monograph Award, 1982.)
O’Keefe, D. J., & Brady, R, M. (1980). Cognitive complexity and the effects of thought on attitude change. Social Behavior and Personality, 8, 49‑56.
O’Keefe, D. J. (1980). The relationship of attitudes and behavior: A constructivist analysis. In D. P. Cushman and R. D. McPhee (Eds.), The message‑attitude‑behavior relationship: Theory, methodology, and application (pp. 117-148). New York: Academic Press.
O’Keefe, B. J., Delia, J. G., & O’Keefe, D. J. (1980). Interaction analysis and the analysis of interactional organization. In N. K. Denzin (Ed.), Studies in symbolic interaction (vol. 3, pp. 25-57). Greenwich, CT: JAI Press.
O’Keefe, D. J. (1979). Ethnomethodology. Journal for the Theory of Social Behavior, 9, 187‑219. doi:10.1111/j.1468-5914.1979.tb00423.x
O’Keefe, D. J. (1978). Burke’s dramatism and action theory. Rhetoric Society Quarterly, 8, 8‑15. doi:10.1080/02773947809390484
O’Keefe, D. J. (1977). Two concepts of argument. Journal of the American Forensic Association, 13, 121‑128. (Received the Daniel Rohrer Memorial Research Award, American Forensic Association, 1977.)  Reprinted in: Benoit, W. L., Hample, D., & Benoit, P. J. (Eds.). (1992). Readings in argumentation (pp. 79-90). Berlin: Foris Publications. Reprinted in: Aguayo, A. J., & Steffensmeier, T. R. (Eds.). (2008). Readings on argumentation (pp. 70-77). State College, PA: Strata Publishing.
O’Keefe, B. J., Delia, J. G., & O’Keefe, D. J. (1977). Construct individuality, cognitive complexity, and the formation and remembering of interpersonal impressions. Social Behavior and Personality, 5, 229‑240.
Delia, J. G., & O’Keefe, D. J. (1977). The relation of theory and analysis in explanations of belief salience: Conditioning, displacement, and constructi­vist accounts. Communication Monographs, 44, 166‑169. doi:10.1080/03637757709390126
O’Keefe, D. J., & Grossberg, L. (1975). Theoretical clarity and interpretive social science. Quarterly Journal of Speech, 61, 320‑322. doi:10.1080/00335637509383296
O’Keefe, D. J. (1975). Logical empiricism and the study of human communication. Speech Monographs, 42, 169‑183. doi:10.1080/03637757509375892 (Received the National Communication Association Charles H. Woolbert Research Award, 1986.)
Delia, J. G., Crockett, W. H., Press, A. N., & O’Keefe, D. J. (1975). The dependency of interpersonal evaluations on context-relevant beliefs about the other. Speech Monographs, 42, 10‑19. doi:10.1080/03637757509375872
Grossberg, L., & O’Keefe, D. J. (1975). Presuppositions, conceptual foundations, and communication theory: On Hawes’ approach to communication. Quarterly Journal of Speech, 61, 195‑208. doi:10.1080/00335637509383284

Conference Papers
O’Keefe, D. J. (2014, April). Evidence-based persuasive message design: Specifying the evidentiary requirements. Paper presented at the University of Kentucky Health Communication Conference, Lexington, KY.
O’Keefe, D. J. (2011, May). Handling counterarguments. Paper presented at the Van Eemeren Conference on Argumentation, University of Amsterdam, Amsterdam, The Netherlands.
Rubinelli, S., Wierda, R., Labrie, N., & O’Keefe, D. J. (2011, March). The problem of premissary relevance. Paper presented at the Association for the Advancement of Artificial Intelligence (AAAI) symposium on artificial intelligence and health communication, Stanford University, Palo Alto, CA.
O’Keefe, D. J. (2010, September). Argumentation and persuasion: Sorting out the relationships. Paper presented at the Persuasion and Argumentation symposium, Centre de Recherches sur les Arts et le Langage, École des Hautes Études en Sciences Sociales, Paris.
O’Keefe, D. J. (2010, June). The argumentative structure of some persuasive appeal variations. Paper presented at the 7th conference of the International Society for the Study of Argumentation, Amsterdam.
Hornikx, J., & O’Keefe, D. J. (2009, November). Effects of researchers’ cultural backgrounds on the relative success of culturally adapted and unadapted advertisements. Paper presented at the annual conference of the National Communication Association, Chicago.
O’Keefe, D. J. (2009, June). Do gain-loss message frames influence message persuasiveness? Paper presented at the Symposium on Psychological and Computational Issues in Modeling Persuasion and Negotiation, Computational Cognition for Social Systems (CCSS) group, Institute of High Performance Computing (IHPC), Science and Engineering Research Council (SERC), Agency for Science, Technology and Research (A*STAR), Singapore.
O’Keefe, D. J., & Jensen, J. D. (2009, May). The relative effectiveness of gain-framed and loss-framed persuasive appeals concerning obesity-related behaviors: Meta-analytic evidence and implications. Paper presented at the 2009 Advertising and Consumer Psychology Conference: Leveraging Consumer Psychology for Effective Health Communications, Ann Arbor, MI.
O’Keefe, D. J. (2009, January). Generalizing about the persuasive effects of message variations: The case of gain-framed and loss-framed appeals. Keynote address, Rhetoric in Society conference, University of Leiden, The Netherlands.
O’Keefe, D. J., & Jensen, J. D. (2008, May). The persuasiveness of gain- and loss-framed messages for encouraging disease detection: A meta-analytic review. Paper presented at the annual conference of the International Communication Association, Montreal, Quebec, Canada. (Received Top-Four Paper Award, Health Communication Division.)
O’Keefe, D. J. (2007, May). Persuasive effects of strategic maneuvering: Some findings from meta-analyses of experimental persuasion effects research. Paper presented at the Tropenmuseum Conference: Persuasive Effects of Strategic Maneuvering, Amsterdam, The Netherlands. (Sponsored by the Netherlands Organization for Scientific Research and the University of Amsterdam.)
Goldsmith, D. J., Brashers, D., Kosenko, K., & O’Keefe, D. J. (2007, May). Social support and living with HIV: Findings from qualitative studies. Paper presented at the annual conference of the International Communication Association, San Francisco, CA.
Hornikx, J., & O’Keefe, D. J. (2007, February). Het effect van aanpassing van waardeappels in reclame aan culturele waarden: een meta-analyse [The effect of adapting value appeals in advertising to cultural values: A meta-analysis]. Paper presented at the Annual Twenty-Four Hours of Communication Science, University of Antwerp, Antwerp, Belgium.
O’Keefe, D. J. (2006, June). Normatively responsible advocacy: Some provocations from persuasion effects research. Paper presented at the Sixth International Conference on Argumentation, International Society for the Study of Argumentation, Amsterdam, The Netherlands.
O’Keefe, D. J., & Jensen, J. D. (2005, November). Do loss-framed persuasive messages engender greater message processing than do gain-framed messages? A meta-analytic review. Paper presented at the annual convention of the National Communication Association, Boston, MA.
O’Keefe, D. J. (2004, May). The unity of argument across methodological divides. Paper presented at the annual conference of the International Communication Association, New Orleans, LA.
O’Keefe, D. J. (2003, August). News for argumentation from persuasion effects research: Two cheers for reasoned discourse. Paper presented at the National Communication Association/American Forensic Association Alta Conference on Argumentation, Alta, UT.
O’Keefe, D. J. (2002, June). Persuasive success and normatively-desirable argumentative conduct: Is it (persuasively) bad to be (normatively) good? Paper presented at the Fifth International Conference on Argumentation, International Society for the Study of Argumentation, Amsterdam, The Netherlands.
O’Keefe, D. J. (2001, May). Exploring argumentative dissociation. Paper presented at the conference of the Ontario Society for the Study of Argumentation, Windsor, Ontario, Canada.
O’Keefe, D. J. (2000, November). Anticipated emotions and effect-independent message properties. Paper presented at the annual convention of the National Communication Association, Seattle, WA.
O’Keefe, D. J. (1999, November). Two and a half arguments against the reciprocal concessions explanation of door-in-the-face effects. Paper presented at the annual convention of the National Communication Association, Chicago, IL.
Figgé, M., & O’Keefe, D. J. (1998, November). Exploring the role of guilt in the door-in-the-face technique. Paper presented at the annual convention of the National Communication Association, New York, NY. (Received Top-Three Paper Award, Rhetorical and Communication Theory Division.)
O’Keefe, D. J. (1998, November). Normative and instrumental considerations in argument study. Respondent’s remarks presented at the annual convention of the National Communication Association, New York, NY.
O’Keefe, D. J. (1998, June). Argumentation explicitness and persuasive effect: A meta-analytic review of the effects of citing information sources in persuasive messages. Paper presented at the Fourth International Conference on Argumentation, International Society for the Study of Argumentation, Amsterdam, The Netherlands.
O’Keefe, D. J. (1997, November). How to handle opposing arguments in persuasive messages: A meta-analytic review of the effects of one-sided and two-sided messages. Paper presented at the annual convention of the National Communication Association, Chicago, IL. (Received Top-Three Paper Award, Rhetorical and Communication Theory Division.)
O’Keefe, D. J. (1997, August). Argumentative candor and persuasive success: A meta-analysis of the persuasive effects of implicit and explicit message conclusions. Paper presented at the Tenth National Communication Association/American Forensic Association Alta Conference on Argumentation, Alta, UT.
O’Keefe, D. J. (1996, November). Methodological innovation in communication research. Paper presented at the annual convention of the Speech Communication Association, San Diego, CA.
O’Keefe, D. J., & Figgé, M. (1996, May). A guilt-based explanation of the door-in-the-face influence strategy. Paper presented at the annual conference of the International Communication Association, Chicago, IL.
O’Keefe, D. J., & Jackson, S. (1995, August). Argument quality and persuasive effects: A review of current approaches. Paper presented at the Ninth Speech Communication Association/American Forensic Association Alta Conference on Argumentation, Alta, UT.
O’Keefe, D. J. (1994, June). Argumentation studies and dual-process models of persuasion. Keynote address, Third International Conference on Argumentation, International Society for the Study of Argumentation, Amsterdam, The Netherlands.
O’Keefe, D. J. (1991, November). The application of meta-analysis to the persuasion effects literature. Paper presented at the annual convention of the Speech Communication Association, Atlanta, GA.
O’Keefe, D. J. (1988, November). Some methodological and meta-theoretical implications of message design logic. Paper presented at the annual convention of the Speech Communication Association, New Orleans, LA.
O’Keefe, D. J. (1987, November). Message description. Paper presented at the annual convention of the Speech Communication Association, Boston, MA.
O’Keefe, D. J. (1983, September). Construct differentiation and the relationship of attitudes and behaviors. Paper presented at the University of Kansas Conference on Social Cognition and Interpersonal Behavior, Lawrence, KS.
O’Keefe, D. J. (1983, November). Two concepts of argument revisited. Critic-respondent’s remarks presented at the annual convention of the Speech Communication Association, Washington, DC.
O’Keefe, D. J. (1982, November). Alternative approaches to the study of argument. Critic-respondent’s remarks presented at the annual convention of the Speech Communication Association, Louisville, KY.
O’Keefe, D. J., & Shepherd, G. J. (1981, May). Interpersonal construct differentiation, attitudinal confidence, and the relationship of religious attitudes and behaviors. Paper presented at the annual conference of the International Communication Association, Minneapolis, MN.
O’Keefe, D. J., Shepherd, G. J., & Streeter, T. (1981, May). Role Category Questionnaire measures of construct differentiation:  Reliability and comparability of alternative forms. Paper presented at the annual conference of the Inter­national Communication Association, Minneapolis, MN.
O’Keefe, D. J. (1981, November). Rhetoric and constructivism. Critic-respondent’s remarks presented at the annual convention of the Speech Communication Association, Anaheim, CA.
O’Keefe, D. J., & Sypher, H. E. (1981, August). Alternative measures of cognitive complexity: A critical assessment. Paper presented at the Fourth International Congress on Personal Construct Psychology, St. Catherines, Ontario, Canada.
O’Keefe, D. J. (1981, April). The status of recent ethnomethodological investigations of communication. Critic-respondent’s remarks presented at the annual convention of the Central States Speech Association, Chicago, IL.
O’Keefe, D. J. (1980, April). Constructivist approaches to persuasion: Research strategies and methodological choices. Paper presented at the annual convention of the Eastern Communication Association, Ocean City, MD.
Sypher, H. E., & O’Keefe, D. J. (1980, May). The comparative validity of several cognitive complexity measures as predictors of communication-relevant abilities. Paper presented at the annual conference of the International Communication Association, Acapulco, Mexico.
Brady, R. M., & O’Keefe, D. J. (1980, November). Attitude change as a function of schema development. Paper presented at the annual convention of the Speech Communication Association, New York, NY.
O’Keefe, D. J. (1980, November). Is argument1 a speech act?  Paper presented at the annual convention of the Speech Communication Association, New York, NY.
O’Keefe, D. J. (1978, November). Constructivism and its philosophical foundations. Paper presented at the annual convention of the Speech Communication Association, Minneapolis, MN.

Other Publications
Hornikx, J., & O’Keefe, D. J. (2007). Reclame in Europa: Reclame wel of niet cultureel aanpassen? [Advertising in Europe: To adapt or not adapt culturally? Tekst[blad], 13 (3), 12-15. (Tekst[blad] is aimed at those involved professionally in producing or studying communicative texts.)
O’Keefe, D. J. (1979). Review of Toulmin, Rieke, and Janik’s An introduction to reasoning. Journal of the American Forensic Association, 16, 143‑145.
O’Keefe, D. J. (1977). Review of Berlinski’s On system analysis and Phillips’ Holistic thought in social science. Quarterly Journal of Speech, 63, 469‑470.

Research Funding
Meta-Study of Social Support for People Living with HIV, National Institute of Mental Health of the National Institutes of Health, 1-R01-MH067511-01A2, 2004-2008, $1,128,369 (co-investigator, with principal investigator Dale Brashers and co-investigator Daena Goldsmith).
A Meta-Analysis of the Effects of Social Support on Health and Psychosocial Outcome for Persons Living with HIV or AIDS, University of Illinois at Urbana-Champaign Campus Research Board, 2000, $13,692 (co-investigator, with principal investigator Dale Brashers and co-investigator Daena Goldsmith).

Professional Memberships, Service, and Positions
Member, National Communication Association.

Member, Golden Anniversary Monograph Award Committee, 1998, 1999 (chair).

Member, Winans-Wichelns Award Committee, 1993-1996, 2001-2004.

Member, Nominating Committee, Rhetorical and Communication Theory Division, 1977, 1979, 1986 (chair), 1989 (chair).

Referee, submitted conference papers and program proposals, Rhetorical and Communication Theory Division, 1978, 1979, 1981, 1983, 1985, 1988, 1989, 1990, 1991, 1992, 1993, 1994, 1998, 2000, 2002, 2006, 2007.

Coordinator, conference Seminar Series, 1982.

Member, International Communication Association.

Member, Awards Committee (Outstanding Article sub-committee), 2004-2006 (chair, 2005-2006), 2012-2014 (chair, 2013-2014).

Member, Publications Committee, 2000-2003 (chair, 2002-2003).

Member, Task Force on Resolutions, 1992-1993.

Referee, submitted non‑divisional conference papers and program proposals, 1982.

Member, American Forensic Association.

Member, International Society for the Study of Argumentation.

Member, Central States Communication Association.

Member, Association for Consumer Research.

Member, Society for Consumer Psychology.

Editorial board member, Communication Theory (1989-2008).

Editorial board member, Human Communication Research (1985‑1988, 2000-2009, 2012-present).

Editorial board member, Communication Monographs (2004-2010).

Editorial board member, Journal of Communication (2001-2013).

Editorial board member, Communication Methods and Measures (2010-present).

Editorial board member, Communication Yearbook (1982, 1993-1998, 2007-2014).

Editorial board member, Review of Communication Research (2014-present).

Editorial board member, Communication Studies (1982‑1985, 2000-2012).

Editorial board member, Argumentation and Advocacy (1982-1985, 1994-1997, 2007-2010, 2013-2015).

Editorial board member, Argumentation (2008-present).

Editorial board member, Communication Education (1996-1999).

Ad hoc referee: Annals of Behavioral Medicine, Argumentation, Argumentation and Advocacy, Basic and Applied Social Psychology, British Journal of Health Psychology, Communication Monographs, Communication Quarterly, Communication Research, Communication Studies, Communication Theory, European Journal of Social Psychology, Health Communication, Health Psychology Review, Human Communication Research, Journal of Advertising, Journal of Communication, Journal of Computer-Mediated Communication, Journal of Health Communication, Journal of Online Behavior, Journal of Language and Social Psychology, Journal for the Theory of Social Behavior, Management Communication Quarterly, Media Psychology, Organizational Behavior and Human Decision Processes, Political Communication, Psychological Bulletin, Psychological Reports, Public Opinion Quarterly, Quarterly Journal of Speech, Southern Speech Communication Journal, Studies in Symbolic Interaction, Time-Sharing Experiments for the Social Sciences (TESS).

Editorial board member, Handbook of Argumentation Theory (Frans van Eemeren, Bart Garssen, Ton Haaften, Erik C. W. Krabbe, A. Francisca Snoeck Henkemans, & Jean Wagemans, authors).

Advisory board member, Handbook of Communication Science (Peter Schulz & Paul Cobley, editors).

External review panel member, Centre for Language Studies, Faculty of Arts, Radboud University Nijmegen, The Netherlands (2012).

External reviewer, Non-Alimentary Zoonoses Program, The Netherlands Organisation of Health Research and Development (ZonMw) (2014).

External reviewer, grant proposals to the Health Communication Research Branch, National Institute for Occupational Safety and Health (NIOSH) (1999).

External reviewer, grant proposals to the Decision, Risk, and Management Science (DRMS) program, National Science Foundation (2010).

Referee, Speech Communication module, ERIC (Educational Resources Information Center) Clearinghouse on Reading and Communication Skills (1977‑1986).

Member, advisory editorial board, Ablex Communication and Information Science Series (1989-1991).

Participant, National Working Group on Narrative Communication in Cancer Prevention and Control, National Cancer Institute Center of Excellence in Cancer Communication Research, Saint Louis University School of Public Health (2005).

Consultant, Centers for Disease Control and Prevention (CDC), HIV Prevention Messages for Men who have Sex with Men meeting, organized by the Prevention Communication Branch of the Division of HIV/AIDS Prevention (2009).



Department, College, and University Service and Positions
Northwestern University (2005--)

Fellow, Searle Center for Advancing Learning and Teaching, 2016-2019.

Contributor, Northwestern University Leadership Specialization MOOC (Massive Open Online Course): Lectures on Social Influence, 2015.

Media, Technology, and Society (MTS) doctoral program: Director of Graduate Study, 2009-2011; co-Director, 2011-2012; member, Executive Committee, 2014-2015.

Member, Institute for Public Health and Medicine (IPHAM), Feinberg School of Medicine, 2013-present.

Member, University Research Grants Committee, 2007-2011.

Member, University Committee on Honorary Degrees, 2006-2007, 2007-2008, 2008-2009, 2009-2010.

Member, School of Communication Reappointment, Promotion, and Tenure Committee (elected position), 2007-2010 (chair, 2008-2009, 2009-2010), 2010-2013 (chair, 2010-2011, 2012-2013), 2013-2016 (chair, 2013-2014, 2014-2015, 2015-2016).

Member, School of Communication Strategic Priorities Committee, 2013-2014.

Member, School of Communication International Initiatives Committee, 2005-2007.

Member, Departmental Search Committee, 2005-2006, 2007-2008 (two searches), 2008-2009, 2009-2010 (chair), 2011-2012 (two searches), 2013 (chair, Communication and Health Center director search), 2014-2015 (health communication, two searches), 2015-2016 (chair, health communication, two searches), 2016-2017 (health communication).

Chair, Departmental Finance and Management Committee, 2013-2014, 2014-2015, 2015-2016, 2016-2017.

Member, Departmental Undergraduate Education Committee, 2013-2014.

Member, ad hoc inquiry committee, University Office for Research Integrity, 2013.

Faculty presenter, Preview NU (for prospective students and parents), 2007.

Faculty Associate, Northwestern University Institute for Policy Research, 2007-2018.


University of Illinois at Urbana-Champaign (1980‑2005)

Member, Departmental Advisory Committee (elected position), 1983‑1985, 1987‑1989, 1990-1992, 1994-1995, 1996-1998, 1999-2001, 2002-2004.

Director of Graduate Study, 1983‑1992.

Chair, Graduate Admissions and Financial Aid Committee, 1983‑1992.

Chair, Graduate Policy Committee, 1983‑1992.

Departmental dissertation format checker, 1983‑1992.

Member, Departmental Committee on Alleged Capricious Grading (elected position), 1995-1996, 1996-1997, 1998-1999, 2000-2001.

Member, Departmental Graduate Admissions and Financial Aid Committee, 1980‑1981, 1981‑1982, 1982‑1983, 1996-1997.

Member, Departmental Search Committee, 1980‑1981, 1982‑1983, 1985‑1986, 1988-1989, 1990-1991, 1991-1992, 1995-1996, 1997-1998, 2000-2001, 2001-2002, 2002-2003, 2003-2004, 2004-2005.

Member, Departmental Colloquia and Public Events Committee, 1980‑1981.

Member, Departmental Awards Committee, 1992-1993, 1995-1996, 1999-2000.

Member, Departmental Committee on the Use of Human Participants, 1997-2004.

Departmental Coordinator, Unit Assessment Plans, 1997-1999.

Chair, Departmental ad hoc Committee on Forensics, 1987-1988.

Acting Associate Department Head, Spring 1984.

Member, Liberal Arts and Sciences College Council on General Education, 1995-1997.

Mentor, Liberal Arts and Sciences College Teaching Academy Faculty Mentoring Program, 1999-2000, 2001-2002.

Member, University Fellowship Allocation Review Subcommittee for Humanities and Creative Arts, 1983‑1984, 1985‑1986.

Member, University Fellowship Allocation Review Central Committee, 1983‑1984, 1985‑1986.

Member, University Summer Fellowship Award Committee, 1984, 1985, 1986, 1987, 1988.

Member, University Scholar’s Travel Fund Committee, 1985‑1988.

Member, University Review Committee, NEH Summer Stipend Program, 1989.

Member, University Research Unit Review Committee, 1989-1990.

Member, Search Committee, Psychology/Speech Communication specialist librarian, Education and Social Science Library, 2000-2001.

Faculty presenter, Illini Days (for prospective students and parents), 1999, 2000, 2001, 2003.

Faculty Small Group Leader, Freshman Summer Orientation Program, 1996, 1997.

Chair, University Fellowship Allocation Review Procedures Committee, 1990.

Consultant, Mass Communication Section, University AIDS Research Network, 1989-1990.


Pennsylvania State University at University Park (1979‑1980)

Member, Departmental Search Committee, 1979‑1980.


University of Michigan (1975‑1979)

Member, Departmental Graduate Admissions Committee, 1975‑1976, 1976‑1977, 1977‑1978, 1978‑1979.


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