Herewith … my seminar for the year 2000: The next fourteen slides are the Section-head Slides for the fourteen Sections which constitute Seminar Y2K.* The “meat” for each section follows. Tom Peters *Check it out at tompeters com



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Herewith … my seminar for the year 2000: The next fourteen slides are the Section-head Slides for the fourteen Sections which constitute Seminar Y2K.* The “meat” for each section follows. Tom Peters *Check it out at tompeters.com

Forces @ Work The Destruction Imperative!

Brand Inside PSF 1: Brand Org!

Brand Inside PSF 2: Brand Work!

Brand Inside PSF 3: Brand You!

Brand Inside PSF 4: Brand Talent!

Brand Outside Context: No “Commodities”!

Brand Outside Strategy 1: Lead the Customer!

Brand Outside Strategy 2: Use E-Commerce to Re-invent the Business!

Brand Outside Strategy 3: Think Global!

“PSF 5”: We Got One Right! A BIAS FOR ACTION = No. 1

Brand Outside Strategy 4: Women Rule!

Brand Outside Strategy 5: Design Rules!

Brand Outside Strategy 6: It’s the Experience!

Brand Outside BRAND POWER!

Brand Leadership Passion Rules!

Here We Go:

Defeated Before The Starter’s Gun! “Track 4: Managing Organization Change (Helping Tired and Overworked Professionals with Today’s Workplace Realities)”

You are the Rock Stars of the B2B Age!

“The point is the passion!” Charles Handy

In a blind test, 3 of 6 CEOs couldn’t …

… identify their own vision statement! Source: Tom Stewart, Fortune

“Researchers say they have found a way to mate human cells with circuitry in a ‘bionic chip’ … The tiny device – smaller and thinner than a strand of hair – combines a healthy human cell with an electronic circuitry chip.” AP/AOL/02-00

1 Year = 1.5 Wal*Marts 03.27.99: $167B 03.27.00: $555B P.S.: Wal*Mart = #8 in 2000

Pentium III 800MHz: $42,893.00/# Hermes Scarf: $1,964.29 Saving Private Ryan on DVD: $874.75 Mercedes-Benz: $18.98 Hot-rolled steel: $0.19 Source: Fortune (3.20.00)

No Wiggle Room! “Incrementalism is innovation’s worst enemy.” Nicholas Negroponte

Just Say No … “I don’t intend to be known as the ‘King of the Tinkerers.’ ” CEO, large financial services company (New York, 5-99)

64/24

Goal?

Welcome to the Land of the True Believers! “We have the ability to turn the economy upside down, to enhance lives, and to drive civilization forward.” Michael Saylor, Microstrategy

“It means nothing less than the total reinvention of this company.”

Jacques’ New New Ford Ford + MSN CarPoint Ford + Yahoo! Ford + Oracle Ford + HP/MCIWorldcom Etc. Etc.

Tony(White)-World Perkin-Elmer to PE Corp./ Sell “core bus.”/ Dump NAME! Now: PE Biosystems, Celera Genomics (Craig Venter) $1.5B (’95) to $24B

“Strategy meetings held once or twice a year” to “Strategy meetings needed several times a week”

“There’s going to be a fundamental change in the global economy unlike anything we have had since the cavemen began bartering.” Arnold Baker, Chief Economist, Sandia National Laboratories

“I genuinely believe we are living through the greatest intellectual moment in history.” Matt Ridley, Genome

“Medicine looks likely to change more in the next 20 years than it has in the last 200.” British Medical Journal (11-11-99)

“There is probably going to be more confusion in the business world in the next decade than there has been in any decade in history.” Steve Case (2-00)

“We are in a brawl with no rules.” Paul Allaire

S.A.V.

A new world is being born. All “the rules” are irrelevant/dangerous. All “the roles” are irrelevant/dangerous. WE GET TO MAKE IT UP AS WE GO. “It” is a hoot! “It” is scary! It is liberating! IT’S IMPORTANT!

Tom Friedman on Bob Rubin* No phone on his desk. Why? No one to call! *NGA address/CSPAN/02-27-00

T.T.D.s The next slide is the first of many “T.T.D.” activities. I.e.: Things To Do. These are by and large shorthand forms of training exercises I use. Also: Each of these T.T.D. slides has accompanying Notes. (Click “View” to access.) Tom Peters

T.T.D./True or False: “incrementalism” VERSUS “innovation”?

Seminar Y2K Brand Everything: Distinct or Extinct!

Part I: Forces @ Work Part II: Brand Inside Part III: Brand Outside Part IV: Brand Leadership

Brand It! Now, More Than Ever! “The increasing difficulty in differentiating between products and the speed with which competitors take up innovations will assist in the rise and rise of the brand.” Gillian Law and Nick Grant, Management [New Zealand]

Brand Defined Distinction Excellence Emotional “Signature” Trustworthiness Consistency Shorthand

Forces @ Work The Destruction Imperative!

Forget > Learn “The problem is never how to get new, innovative thoughts into your mind, but how to get old ones out.” Dee Hock

“It is generally much easier to kill an organization than change it substantially.” Kevin Kelly, Out of Control

Q: What do you do when you are a big, dopey company and out of ideas?

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