Duration of the Course



Download 187,18 Kb.
Date conversion17.08.2017
Size187,18 Kb.

Duration of the Course

Three Years

Maximum duration

No limit

Medium of instructions

English


Eligibility


Pass in 10+2 stream or Open University system (through entrance test)




Paper

Year/Semester

Theory/Practical




General English

First

Theory




Telugu

First

Theory




Hindi

First

Theory




SANSKRIT

First

Theory




INDIAN HERITAGE AND CULTURE

First

Theory




General English

Second

Theory




Telugu

Second

Theory




Hindi

Second

Theory




SANSKRIT

Second

Theory




Behavioural Sciences

First

Theory




Principles of Management

First

Theory




Financial Accounting

First

Theory




Business Mathematics

First

Theory




Micro Economics

First

Theory




Fundamentals of Marketing

Second

Theory




Basic Business Finance

Second

Theory




Principles of Personal Management

Second

Theory




Business Statistics

Second

Theory




Macro Economics

Second

Theory




Business Data Processing.

Third

Theory




Business Communication.

Third

Theory




Business Law

Third

Theory




Cost & Management Accounting.

Third

Theory




Entrepreneurship.

Third

Theory




Sales Management.

Third

Theory




SCIENCE AND CIVILIZATION

Second

Theory




Promotion & Distribution Management

Third

Theory
COURSES DETAILS
BBA / BBM


Paper title: General English

Paper number Paper - 1

Maximum marks
Syllabus details
General English First Year Syllabus
1) PROSE: “Selection from English Prose” O.U.P.
1. A chat with Mrs. Smiles : W.R. Lee

2. Lovers’ Reimop’m : D.H.Spencer

3. Blood, Toil, Sweat and Tears : Sir Winston Churchill

4. A Snake in the Grass : R.K. Narayan

5. The Topaz Cufflinks Mystery : James Thurber

6. Letter to Indu : Jawaharlal Nehru

7. Dilly at the Dentists : George Bernard Shaw

8. A Sense of the Future : J.Bronowski

9. The Thief’s Story : Ruskin Bond
2) POETRY: “Poetry for Pleasure” – Maruthi
1. On His Having Arrived at the

Age of Twenty – Three : John Milton

2. Go Lovely Rose : Edmond Walker

3. Tables Turned `: William Wordsworth

4. Sonnet to science : Edger Allan poe

5. The Express : Stephen Spender

6. Laugh and Be Merry : John Masefield

7. On Killing a Tree : Gieve Patel

8. Piano and Drums : Gabriel Okara
3) SHORT STORIES: “Best – Loved Stories” – Anu Chitra
1. The Refugee : pearls S. Buck

2. The Gold Watch : Mulk Raj Anamd

3. The Open Window : Saki

4. Lemon; Yellow and Fig : Manohar Malgonkar

5. The Fortune – Teller : Karel Capak

6. God Sees the Truth but waits : Leo Tolstoy


4) LANGUAGE STUDY: “Enrich your Communication in English” – Lorven
1. Vocabulary and Spelling

2. Parts of Speech

3. Sentences, Clauses and Phrases

4. Prepositions and Conjunctions

5. Verbs

6. Tenses

7. Concord : Agreement of the subject and the verb

8. Transformation of Sentences:

a. Degrees of Comparison

b. Active and Passive voice

c. Direct and Indirect Speech

9. Simple, Complex and Compound Sentences

10. Writing Paragraphs

11. Letter writing


Paper title: Hindi
Paper number Paper - 2

Maximum marks
Syllabus details
HINDI First Year Common Core Syllabus

Prose Test: Gadya Gaurav: Edited by Dr. Ajaya Kumar Patnaiak published by: Sonam Prakasham. Cuttak Non-detailed Text: Charchit Kahaniya: Edited: Dr. Ghulam M.Khan published by Shabnam Pustak Mahal, Cuttak.


Grammar Pertaining to the following Topics:

Rewriting of sentences as directed based on Case, Gender, Number, Tense, Voice Correction of sentences Usage of words into sentences

Karyalay Hindi: Administrative terminology (Prashasanik shabdavali), official designations in Hindi (padnam) Sandhi Vichehhed &Identifying the Samas

Letter Writing: Personal letters, Letters of orders, Application for Appointment, letter of complaint.


Book Recommended:

Sarala Hindi Vyakaran: Part I, II & III (Dakshin Bharat Hindi Prachar Sabha, Hyderabad. Samanya Hindi by Dwij Ram Yadav Sanjaya Book Centre, Varanasi)

Hindi Roop Rachana, Published by Lokbharti Prakashan, Allahabad.
Gadya Gavrav:

Omitted Lessons:

1. Lajja our glance

2. Sona Hiranee

3. Bajar Darshan

4. Apane meri Rachana Padhee

5. Maree Rumal Kho gayee

6. Jaha Akash Nahee Dikhee Deta


Selected Lessons:

Kavi our Kavitha

Earshya too Na gauee mere dilse

Bharateeya Sahitya Kee Ekhatha

Atithi

Ashunikathe our Sahitya



Neela Kanth

Nondetail book is Charchit Kahaniya


Stories Omitted:

Aadami ka Bacha

Lal pap kee begum

Sadachar ka taveej

Har
Stories Selected:

Usne Kaha tha

Puraskar

Thakur ka kuva

Roj

Chur hi da vat




Paper title: SANSKRIT
Paper number Paper - 2

Maximum marks
Syllabus details

SANSKRIT First Year Common Core Syllabus

(I) Poetry (II) Prose (III) Grammar

I. Poetry – Lesson No. 1 - Dasharathasya Rajyapalanam, from Ramanyana, Balakanda,

Sixth Sarga, Shloka no. 1 to 28.


Lesson No. 2 – Yiduraneetayah FormVidura Neeti, Ist Chapter

I) Pandita laxanani, Shloka No. 20 to 34

II) Moorkha Laxanani, Shloka no. 35 to 45
Lesson No. 3 – Aparna jatilam

From Kumara Sambhava, Vth Canto

Sloka No. 37 to 86
Lesson No. 4 – Rtughoshana

from Yashodhara Mahakavya of Ogeti Parikshit

Sharma, 1st Canto

1. Vasanta varmanam – Shloka No.1, 2, 5, 7, 8, 9

2. Greeshma varnanam – Shloka No. 13, 14, 16, 17, 19

3. Varshartu varnanam – Shloka No. 20, 21, 22

4. Sharadrtu varnanam – Shloka No. 29, 30, 31

5. Hemantartu varnanam – 34, 35, 36, 37

6. Shishirartu varnanam – 39, 40, 41, 42, 43
II. Prose – Lesson No. 5 – Dvijopakrtih

from Dashakumaracharitam


Lesson No. 6 - Mrtojjeevanam

from Dwatrimsha Puttalika Simhasanam

Saptamopakhyanam
Lesson No. 7 – Catura Shashkah

from Panchatantra, Kakolukeeyam,

First story, Samskriti Sansthan Edition

Bareli (U.P.), 1972

Page No.332 to 338, Upto 89th Shloka
III. Grammar: Conjugations;

1st Conjugation – Bhoo, Gam, Shtha, Drsh, Ghush, Vi+ tr, Labh, Mud

2nd Conjugation – As ( )

3rd Conjugation – Div, Yudh, Sam + Tush

4th Conjugation – Pra + Vish, Mune, Ish

8th Conjugation – Likh, Kri ( )

9th Conjugation – Kreen ( )

10th Conjugation – Cur, kath, Bhash, Ram, Vand


Declensions:

Nouns ending in Vowels:

Deva, Kavi, Bhanu Dhatr, Pitr, Go, Rama, Mati, Nadee, Tanu, Vadhoo, Matr, Phala, Vari, Madhu


Sandhi:

Swara Sandhi: Savarnadeergha, Ayavayava, Guna, Vrddhi, Yanadesha

Vyanjana Sandhi: Scutva, Stutva, Anunasikadvitva, Anunasika, Latva, Jastva

Visarga Sandhi: Visarga Utva Sandhi, Visargalopa Sandhi, visarga Repha

sandhi, Ooshama Sandhi
samasa :

1. Dwandwa

2. Tatpurusha (common)

a. Karmadharaya

b. Dwigu

c. Paradi Tatpurusha

d. Gatitatpurusha

e. Upapada Tatpurusha

3. Bahuvrihi

4. Avyayibhava



Paper title: INDIAN HERITAGE AND CULTURE
Paper number Paper - 3

Maximum marks
Syllabus details

INDIAN HERITAGE AND CULTURE First Year Common Core Syllabus
PART: A
1. Fundamental Unity of Indian Harappan and Vedic Culture – Evolution of Caste System – Jainism and Buddhism – Gandhara Art.

2. Political unification of India under Mauryas and Guptas – Cultural achievements

3. Cultural conditions under the Satavahanas

4. Contribution of Pallavas and Cholas to Art and letters – Chola Administrative Systems

5. Influence of Islam on Indian Culture – The Sufi, Bhakthi and Vishnavite movements.

6. Cultural Achievements of Vijayanagara Rulers.

7. Contribution of Shershah and Akbar to the evolution of administration system in India – Cultural Development under Mughals.

8. Western Impact on India – Introduction of Western Education – Social and Cultural awakening and social reform movements – Raja Rama Mohan Roy – Dayananda Saraswathi – Theosophical Society – Ramakrishna Paramahamsa and Vivekananda – Iswara Chandra Vidyasagar and Veeresalingam – Emancipaition of women and struggle against Caste.

9. Rise of Indian Nationalism – Mahatma Gandhi – Non Violence and Satyagraha – Eradication of untouchability – Legacy of British rule.

Books for Consultation:

Majumdar, A.L. : Advanced History India (Macmillan, 1983)

Basham, A.L. : The wonder that was India (OUP, Madras 1983)

Basham, A.L. : Cultural heritage of India Vols.I to IV

(Published by Ramakrishna Mission, Calcutta during different years)

Luniya, B.A. : Evolution of Indian Culture

(From the earliest times to the present day)

(L.N.Agarwal, Book – sellers & Publishers, Agra 1980)

Bipan Chandra et.al.: Freedom struggle (New Delhi, 1972)

PART-B

I. a. On the nature of Culture : Meaning, Definition and various interpretations of



Culture.

b. Culture and its salient features.

II. The Vedic – Upanishadic culture and society.

Human aspirations in those societies – Values – Chaturvidha Purusharthas,

Chaturvarna theory Chaturasramsa theory.

III. The Culture in Artha Sastra : Kautilyan conception of the function of philosophy,

State,Religion and King.

IV. Culture in Ramayana and Mahabharatha.

a. The Ideal Man and Woman

b. Concepts Maitri, Karuna, Seela, Vinaya, Kshama, Santi, Anuraga as exemplified in the stories and anecdotes of the Epics.

V. a) The Culture of Jainism: Jaina Conception of Soul, Karma and Liberation.

b) Buddhism as a humanistic culture : The four noble Truths of Budhism.

Vedanta and Indian Culture.

Religion and Ethical Practices : The Hindu View.

Text Books:

F. Max Mullar : Heritage of India, Chapter III & IV, ‘Vedic Deities and

Veda and Vedanta’ (Susil Gupta India Ltd. Calcutta,1951).

K.Satchidananda Murthy (Ed.): Reading in Indian History, Politics and Philosophy, Part

– C “The Culture of India” (AlliedPublishers, Bombay 1967)

-do- :The Indian Spirit, PP.185 – 217 (Andhra University Press,

Waltair, 1965.)

Reference Books:

Theodore de Barry (Ed.) : Sources of Indian Tradition (Motilal Banarasi Das, Varanasi)
Nirmal Kumar Bose : Culture and Society in India (Manimala, Calcutta, 1967)

B.S.Sanyal : Culture:An Introduction (Macmillan, Madras, 1927)

S.Radhakrishnan : Hindu View of Life, (Asia Publishing House, Bombay,1962)

S.Radhakrishnan : Idealistic View of Life, (Allen & Unwin, London, 1964)

Sri Aurobindo : Foundations of Indian Culture, (Sri Aurobindo Library, New York,

1953)


Paper title: Behavioural Sciences
Paper number Paper - 5

Maximum marks
Syllabus details

DBBS11: BEHAVIOURAL SCIENCES
The purpose of the paper is to introduce the concepts of behavioural sciences to enable the students to understand employee behavioural patterns at work.
1. Introduction –Scope and significance of behavioural Sciences to management.

2. People – Nature – Types – Mc Gregor’s Theory.

3. Personality – Concept –Attitudes & values – Developing positive personality.

4. Perception – Process – Blocks.

5. Cognition- information sources- Learning process – Reinforcement.

6. Motivation – Maslow’s need hierarchy – Herzherg’s two factor theory.

7. Groups – Concept – Significance – Types – Group formation process.

8. Group dynamics – Competition and colloboration – Conflict- Change Process.

9. Group Decisions – Modes of decision-making – Problems making group decision process effective.
Books Recommended:

1. Girish Bala Mohanty : Industrial and organizational psychology Oxford & IBH Pub. Co., New Delhi,

2. Keith Davis, Human Behaviour at work Tata Mc Graw Hill, New Delhi.

Paper title: Principles of Management
Paper number Paper - 4

Maximum marks
Syllabus details

DBPM11: PRINCIPLES OF MANAGEMENT
The objective of this course is to equip the students with a clear view of the management processes in organisations.
1.Introduction meaning and importance of management –management an inter disciplinary

mix- management an art science and profession – management process.

2.Management thought: Contribution of Taylor, Fayol, Barnard and Drucker.

3.Role of Management- concent of business organisation –Goals-activities- role and

responsibilities of top, middle and lower managers- functional managers- Finance

management- production manager-Human resource manager- information resource

manager-office manager.

4.Planning- concept- signification- process- techniques- problems; planning principles-

objectives of a business- managing by objectives.

5.Organising- concept- significance- process- techniques- problems- organising principles-

formal and informal organisation.

6.Organisatiinal design: departmentation types- advantages and disadvantages- span of

control – large Lvs small- delegation & decentralisation- determining degree of delegation-

line & Staff positions – reason for conflicts – Committees.


7.Leading- importance- process- problems- leadership styles – motivation process- types of

incentives- problems- Communication process – media – problems leadership principles.

8.Controlling- importance- process- direct and indirect supervision- management by

exception.
Books Recommended:

1. Davar R.S.: Management process, progressive corp. Bombay.

2. Agarwal : Organisation and management, Tata Mc graw Hill, New Delhi.
**

Paper title: Financial Accounting
Paper number Paper - 3

Maximum marks
Syllabus details

DBFA11: FINANCIAL ACCOUNTING
The objective of this course is acquaint the students with concepts, procedures and practices of financial accounting with the help of problems.
1.Introduction- Theory and transactions- Law of equality in assets and equities.

2.Double entry system – rules of double entry book keeping –subsidiary books – ledger –trial

balance.

3.Cash book – single column cashbook – Double column cash book- triple column cash

book –petty cash book.

4.Bills of exchange- accommodation of bills- discounting of bills.

5.Rectification of errors- bank reconciliation statement transfer from petty cash account-

capital and revenue items differed revenue items.

6.Preparation of financial accounts – manufacturing account – trading account – profit and

loss account – balance sheet treatment of outstanding and prepared expenses – methods

of depreciation- treatment of bad –debts.

7.Single entry system- principle- preparation of accounts conversion into double entry

systems.

8.Partnership accounts- principles of partnership business – appropriations and capital

accounts- admission- retirement-death-dissolution.

9.Company accounts- accounting for share capital- debentures.


Books Recommended:

1.Shukla and Grewel, Advanced accountancy S. Chand & Co, New Delhi.

2.Gupta and Radha swamy, Advanced Accountancy Vol.1& 11 Sultan chand & Sons,

New Delhi.



Paper title: Business Mathematics
Paper number Paper - 2

Maximum marks
Syllabus details

DBBM11: BUSINESS MATHEMATICS
The objectives of this course are to familiarise the students with mathematical tools useful for decision marking.

(Proofs and derivations are excluded)

1. Introduction- Concept and nature of decision making-decision making process – need for

information, Computation and analysis role of mathematical models- role of computers.

2. Linear and quadratic equations- progressions- permutation and combinations –Binomial

theorem.

3. Set theory- sets and operation on sets- Functions- limits

4. Vectors-type- Geometric interpretation and linear dependence.

5. Matrix algebra- addition, subtraction and multiplication of matrices- ad joint matrix –

Inverse of matrix-rank of matrix-rank of matrix – solutions of simultaneous equations.

6. Differentiation – basic laws of derivatives- higher order derivatives- partial differentiation-

maxima and minima of functions.

7. Integration – concept- methods- definite integrals- integration by parts.

8. lements of OR- concept of modeling- modeling procedures –OR techniques – an overview.

9. Linear programming – graphic solution – simplex method.
Books recommended

1. SIVAYYA K. V. and Satya Rao Business Mathematics Saradhi Publications, Guntur.

2. Sancheti and Kapoor V.K.,Business Mathematics Sultan Chand & Sons, New Delhi.

Paper title: Micro Economics
Paper number Paper - 1

Maximum marks
Syllabus details

DBME11: MICRO ECONOMICS
Introduction: Definitions-nature and signification of Economics distinction between Micro and Macroeconomics.

Theory of Consumer Behaviour and Demand: Cardinal utility –law of diminishing Ordinal utility –Equimarginal principle- Ordinal utility- Indifference curve analysis- Derivation of Consumer’s Demand curves.Market demand –demand function –demand schedule- demand curves –Shifts in demand –law of demand and exceptions to it. Concept of Elasticity-price, income and cross elasticities. Theory of production and cost: Concept of production function-Law of variable proportions-Isoquant and Isocost curves- determination of least cost combination of inputs- Returns to scale – Economics of scale. Cost concepts- opportunity cost- short run cost curves- long run cost curves.


Market structures:

A. Perfect competition –Characteristics-Equilibrium in Market period –Short run

equilibrium of a firm and industry- Long run adjustment of firm and industry.
B. Monopoly – Basis of monopoly – short run equilibrium under monopoly- Long run

equilibrium- under monopoly- price discrimination.


C. Monopolistic competitions: Characteristics- Price Competition Non- Price competition

product differentiation- Selling costs-Short run equilibrium- Long run equilibrium of a

firm.
D. Concepts of Duopoly and oligopoly markets.
Theory of Distribution:
Marginal productivity theory of distribution.
BOOKS RECOMMENDED:

1. C.E.Ferguson & C.P.Gould: Microeconomic Theory

2. Donald S. Watson : Price Theory and its uses

3. Donald Dewey : Micro Economics

2ND YEAR
Paper title: General English
Paper number Paper - 1

Maximum marks
Syllabus details : English second Year Common Core Syllabus
1)PROSE :
1. In London : M.K.Gandhi

2. Pecuniary independence : P.T.Barnum

3. The Drunkard ( An Excerpt ) : William H. Smith

4. Three Days to see : Helen Keller

5. Knowledge society : A.P.J.Abdul Kalam

6. Principles of Good Writing : L.A.Hill

7. Man’s Peril : Bertrand Russell

8. Shooting an Elephant : George Orwel

9. The Day Dag Hammarskjold

Rode in my jeep : Jhan Robbins


2) Poetry:
1. London : William Blake

2. Ode to the West Wind : Percy Bysshe Shelley

3. Ode to a Nightingale : John Keats

4. Ulysses : Alfred Tennyson

5. The Last Ride Together : Robert Browning

6. Because I could not stop for Death : Emily Dickinson

7. Mending Wall : Robert Frost

8. The Gift of India : Sarojini Naidu

9. Advice to Fellow Swimmers: Kamala Das
3) Short Stories:
1. The Lottery Ticket : Anton Chekov

2. Ha’penny : Alan paton

3. Subha : Rabindranath Tagore

4. Diamond Rice : RangaRao

5. The only American From Our village : Arun Joshi

6. Luck : Mark Twain


4) LANGUAGE STUDY:
1. Phrasal Verbs and Idioms

2. Reference Skills

3. Information Transfer

4. Summarising, Note-taking

5. Essay Writing

6. Dialogue writing

7. Presentation Skills

8. Interview



Paper title: Hindi
Paper number Paper - 2

Maximum marks
Syllabus details

Common Core Syllabus

HINDI PAPER – II
A) LESION TO BE STUDIED

1. Kabir Das Ke dohe

2. Tualsee Das ke Dohe

3. Raheem ke Dohe

4. Bihahee Lal ke Dohe

5. Agodhya simha Upadhyar Harioudh – (Karma veer)

6. Mythilee Saran Gupta – (Kaikeyee ka Pasehattap)

7. Sohanlal Dvivadi – (Yugaratar Bapu)

8. Jaya Shankar Prasad – Hamara Pyara Bharat varsh

9. Surya Kanth tripathee nirala – (Bhikshak)

10. Rama Dharee Simha ‘Dinakar’ – Bhismekasara Sayya se upadesh
B) GENERAL ESSASYS TO BE STUDIED

1. Pustakalay

2. Vignan se Hani Aur labh

3. Deshatan

4. Dahij Pratha

5. Bekaree kee Samasya

6. Saha Siksh

7. Vidyarthi Aur Rajaneethi

8. Paryavaran Pradushan

9. Apna Prija kavi

10. Doora Darshan
C) CHAPTERS TO BE STUDIED FROM HISTORY OF HINDI LITERATURE

1. Kala Vibhajan

2. VeeraGatha kal Aur Chand baradayee

3. Nirguna Bhakri Aur Kbir Das

4. Krishna Bhakti Aur Sura Das

5. Rama Bhakti Aur Thulaseedas

6. Reethikal Aur Bihareelal

7. Upanyas ka Aur Premchand

8. Natak ka vikas Aur jayasankar Prasad
D) TRNSLATION

A Paragraph consists of approximately ten sentences in English to be translated into Hindi.



Paper title: SANSKRIT
Paper number Paper - 2

Maximum marks
Model Question Papers / Past Question Papers
Syllabus details

Common Core Syllabus

II YEAR: SANSKRIT SYLLABUS
I. DRAMA:
1. Naganandam Act – I

2. Urubhangam of Bhasa

3. Sri Krishnasya Maittri
II. Champu:
Viswamitrasya Brahmarshitvam
III. Prose:
Bhishajo Bhaishajyam
IV. HISTORY OF LITERATURE:
1. Bharavi 2. Magha 3. Sriharsha 4. Jayadeva

5. Bana 6. Battanarayana 7. Sankaracharya 8. Panchatantram


V. ALANKARAS:

1. Upama 2. Ananvaya 3. Utpreksha

4. Deepakam 5. Aprastutha prasamsa 6. Drstantam

7. Aarthantharanyasa 8. Virodh Bhasa 9. Ullekha

10. Swabhavakti
VI. GRAMMAR:

A. Halantha Sabdas:-

1. Jalamuch 2. vach 3. Maruth 4. Bhagavath

5. Pachath 6. Rajan 7. Gunin 8. Naman

9. Vidwas 10. Manas.
SARVANAMA SABDAS -------

1. Asmad 2. Yusmad 3. Idam 4. Tad 5. Ethad 6. Yad 7. Kim


B. PRATYAYAN THANI ---

1. Ktva 2. Lyap 3. tumun 4. Kta

5. Ktavath 6. Satr 7. Sanach 8. Tavya
VII. TRAVSLATIONS:--
1. General Sentences from Sanskrit toi telugu or English.


Paper title: Fundamentals of Marketing
Paper number Paper - 3

Maximum marks
Syllabus details

DBFM21: FUNDAMENTALS OF MARKETING
The Objective of this course is to acquaint the students with the basic decisions, activities and strategies of marketing.
1. Introduction- Definition –Importance- Role in a developing economy – Marketing Mix- Marketing concepts- production – product – selling –Marketing – societal. Need for maketing concept in India- objectivcs of marketing management- Integrated concent of marketing.

2. Marketing environment – Micro and macro environments- consumerism – laws relating to marketing.

3. Consumer behaviour – stages in buying process – Factors influencing purchase and repeat purchase – cognitive dissonance.

4. Market segmentation –methods- target marketing –

5. Product – product classification – product mix – product line – product life cycle concept – packaging – Branding.

6. Pricing – price determination – Factors influencing pricing policy – methods of pricing.

7. Promotion – Importance – Promotion mix –Advertising media merits and demerits – personal selling – sales promotion techniques- publicity methods.

8. Distribution – channels – Role of wholesaler, retailer and other middlemen


Books Recommended :

1. R.S. Davar : Modern Marketing Management

2. Amarchand and Vandhrajan: an Introduction to Marketing Vikas Publishing House Pvt Lid, New Delhi.

Paper title: Basic Business Finance
Paper number Paper - 5

Maximum marks
Syllabus details

DBBF21 : BASIC BUSINESS FINANCE
The objective of this course is to familiarise the students with the various decision situations in the field of business finance
1. introduction – Organising Finance – Role of Key Finance Personnel Scope of business finance – Goals – relation with other functional areas.

2. Instruments of finance – Equity – Preference shares – Dedentures –Convertible bedentures – Relative merits and limitations

3. Sources of finance –An over view of Capital and money markets stock exchanges in India.

4. Cost of capital –Cost of debt of preference share- Cost of equity –Weighted average cost of capital.

5. Capital structure – Concept of leverage – measurement- Optimum capital structure.

6. Capitalisation-over and under Capitalisation – causes and consequences.

7. Working capital management - cash – Receivable- Inventory.

8. Dividend policy – Influencing factors – forms of dividend.

9. Combinations – Amagamations and mergers – financial implications.
BOOKS RECOMMEDED:
1. R.M Srivastava, Essentials of Business Finance, Himalaya Publishing House, Bombay.

2. I.M. Pandey, Elements of Financial Management, Vani Educational Books, New Delhi.




Paper title: Principles of Personal Management
Paper number Paper - 4

Maximum marks
Syllabus details

DBPPM21: PRINCIPLES OF PERSONNEL MENAGEMENT
The objective of this paper is to provide the students an understanding of the basic policies, tools and techniques in managing people at work.
1. Introduction – Nature and importance of people – Theory X and theory Y- Personnel

Management – Typical organization set up – Role and responsibilities of Key personnel positions.

2. Man power planning – Recruitment – selection – placement – performance appraisal Methods – Training & development methods.

3. Compensation function – wage & salary components – Basic allowances – Fringe

benefits – job evalution methods – incentive sechemes

4. Organizational health - absentceism – Turnover – Accidents and safety – Morale –

Suggestion scheme – Grievances and Disputes settlement – collective bargaining

- Adjudication Arbitration – Conciliation – Discipline.

5. Industrial democracy – significance of industrial relations – Role of management –

Role of management - Role of union-Role of Government Worker’s participation in management.


Book Recommended:
1. P C, Tripathi, Personnel Management, Sultan Chand & Sons, New Delhi.

2. Biswanth Ghosh, personnel Management and Industrial Relations, The world press private Ltd, Calcutta.




Paper title: Business Statistics
Paper number Paper - 2

Maximum marks
Syllabus details

DBBS21: BUSINESS STATISTICS
The objective of this course is to provide the basic knowledge of the various statistical techniques useful to managers in their decision.making
(Proofs and derivations are excluded)
1. Introduction- Need for Information in decision making- Data sources – Primary Vs Secondary data – Research procedure.

2. Data collection methods- observation –Questionnaire –In. terviews – Experiments.


3. Data analysis techniques – percentages – rations – Averages – Mean Mode – Median –Quartiles – range – Standard deviaion – Index numbers.

4. Data representation – Tables – Graphs – Diagrams.

5. Correlation – Karl pearsons’ coefficient – spearmen’s rank correlation.

6. Regression – Least square method – regression coefficients.

7. Time series – Estimation of trend values.

8. Interpolation- Newton’s and Lagrange methods.

9. Testing of Hypothesis – Hypothesis formulation – Chi-square-t –test- z-test- Analysis of variance.

10. Elements of probability – Laws of probability- Baye’srule and their application.

11. Research report writing.
Books Recommended:
1. D.N. Elhance : Fundamental of Statistics, Kitad Mahal, Allahabad.

2. Gupta S.C : Fundamentals of Business statistics, Sultan Chand, New Delhi.


Paper title: Macro Economics
Paper number Paper - 1

Maximum marks
Syllabus details

DBME21: MACRO ECONOMICS
Macroeconomics – Nature and importance:
National income Analysis: Concepts of Gross National product (GNP), Net National product (NNP), National Income (NI), personal Income (PI), and personal Disposable Income (PDI)- Relationship between GNP, NNP, NI and other related concepts – Measurement of National income – Problems in the measurement of National income.
Classical Theory of output and Employment: Say’s Law of Markets – Quantity theory of money – determination of output and employment – Criticism of the Classical theory.
Keynesian theory of income and output: Consumption function – concepts of Marginal propensity to consume and save- Multipler – Investment Demand Function – Factors governing investment – concept of Marginal Efficiency of Capital – principle of Accelerator - Determination of interest rate – Principle of liquidity preference – Is & LM curve analysis of simultaneous determination of rate of interest and level of income.
Banking: Evolution of Banking – Origin and growth of Banking – different kinds of banks : functions of commercial banks- Central bank – its functions –Central bank as the controller of credit – Open Market operations-bank rate policy – selective credit controls –variations of reserve ratior – rationing of credit- moral persuation – direct action methods. Reserve Bank of India –its objectives, functions – Management of credit and currency. Recent trends in the Indian Banking system –Deposit Insurance Corporation – financing of priority sectors.
Business Cycles: Phases of business cycles – Theories of business cycles : Haw try, Keyens and Hick’s analysis.
Recommended Books:
1. M. C. Vaish : Macro Economic Theory

2. R .D. Gupta : Keyens, Post Keynesian Economics

3. Dedley Dillard : The Economics of Jahn Mayard Keynes.

4. K.C. Shefihar : Banking Theory and practice.



Paper title: SCIENCE AND CIVILIZATION
Paper number Paper - 3

Maximum marks
Syllabus details

SCIENCE AND CIVILIZATION second Year Common Core Syllabus
1. Science:
i) Observation, hypothesis, experiment, theory, proof.

ii) Great discoveries result from: the method the man.

iii) Modern Science: sophisticated equipment, term work.
2. Evolution of civilization :Paleolithic, Neolithic, Age of metals (copper – bronze, early iron); rehistoric, Historic (Ancient, medieval and modern).
3. Significant discoveries and inventions with their prime areas of impact.
i) Vaccination, Pencillin, x-rays, Antibiotics, Vitamins, Anesthesia, DDT, Detergents, Contraceptives, Radium therapy, Insulin Cortisones, Antiseptics etc.

(HEALTH)


ii) Wheel, compass, Surveying, Steam Engine Auto – mobile, Ship, Aero plane etc

(TRANSPORT)

iii) Radio, Telephone, Wireless, Camera, Teleprinter, Radar, Television, Satellites etc (COMMUNICATIONS)

iv) Hybridisation, Green resolution, Artificial insemination, Fertilisers, Insecticides, pesticides etc (AGRICULTURE & ANIMAL HUSBANDRY)

v) Synthetic fibres, electric lamp. Paper, printing Refrigeration, Cincema etc

(SOCIAL WELL BEING)

vi) Gunpowder, Glam Metallurgy, Soutces of energy (Wood coal, oil, electricity, atomic power) Non-cconventional sources (Wind, Water, solar cells, biogas theothermal): Clock, computer. (INDUSTRY)

4. Relations between Sceinece and Society: complementary an doccasionally adverse also Capitalism-leading to better means of communication to over exploit resources

Warfare: Development of gunpower, bomb, jeepradar, ICBM, biological killers etc.
5. Society: Goals – Welfare, freedom, security, social justice.

3RD YEAR
Paper title: Business Data Processing.
Paper number Paper - 1

Maximum marks
Syllabus details

DBBDP31: BUSINESS DATA PROCESSING
The objective of this course is to help the students learn the data processing concepts and functions.
1. Introduction to data – processing – records and files – data collection –preparation – verification – editing and checking

2. Business files – Master and transaction files – File Generations – Back ups file recovery procedures.

3. COBOL Programming – language constructs and structured programme development.

4. File sorting, searchin, merging, matching.


Books Recommended :
1. philippakis and Kazmier, information systems through COBOL, Mc Graw Hill New York.

2. H.D.Clifton, Business data processing prentic Hall of India, New Delhi.

3. Schaum Series, Introduction to data processing Mc Graw Hill, New York.

Paper title: Business Communication.
Paper number Paper - 2

Maximum marks
Syllabus details

DBBC31: BUSINESS COMMUNICATION
The objective of this courses is to improve the communication skills of the students – both oral and written.
1. Introduction – Communication – definition – significance to management.

2. Communication media – oral – written – nonverbal – advantages and limitations.

3. Communication process – Improtance of feed back – barriers

4. Oral communication- speaking – listening – role of nonverbal communication.

5. Written communication – letters – memos – circulars – notice reports – house journals.

6. Organisational communication – Media barriers informal formal. Horizantal & vertical communication – media – barriers – informal communication net works – grape vine rumour.

7. External communications – advertisements – publicity material.
Books recommended:
1. M. Balasubramaniam, Business communications, Vikas Publishing House, Bombay.

2. Rai & Rai, Business communications, Himalaya Publishing House, Bombay.



Paper title: Business Law
Paper number Paper - 3

Maximum marks
Syllabus details

DBBL31: BUSINESS LAW
A. Industrial Law:
1. Industrial Disputes Act, 1947 – Strikes and lock outs; lay of retrenchment; Preventing

and settlement of industrial disputes Works committees: Machinery for conciliation;

Arbetration and Adjudication.
2. Factories Act, 1948 – Provisions regarding Health; Safety: welfare of workers; employment

of women; leave and wages penalities and procedures.


3. The Employees State Insurance Act. 1948 Sickness benefit Maternity benefit; Disablement

benefit; dependents benefit; funeral benefit, Medical benefit.


4. Consumer Protection Act- Environment and pollution control Act – Essential services

maintenance Act.


B. Company Law:

5. Types of companies – public company, Private company; Holding company - subsidiary

company; Government company – Foreign company – Board of company law

Administration – Constitution, Functions and powers.

6. Formation of companies – Formalities to law complied with memorandum of association –

Articles, of Association prospects.

7. Meeting – Board and shares orders – Types of Resolutions.
Books Recommended:
1. Sen Mitra : Commercial and Industrial law.
2. Gulshan, S.S & : A Handbook of Business law.

Kapoor, G.K.




Paper title: Cost & Management Accounting.
Paper number Paper - 4

Maximum marks
Syllabus details

DBCM31: COST AND MANAGEMENT ACCOUNTING
1. Introduction: Nature – scope and Significance of Cost Accounting – Cost Analysis –

concepts – classification – cost accounting Vs. management accounting – Role and

scope of management accounting.
2. Elements of costs – materials – purchase – Issue – Stores control – Labour cost

accounting and control – Remuneration and incentives – Overheads accounting –

Allocation – Appointment and Absorption.
3. Reconciliation of Cost and Financial accounts – Integrated accounting.
4. Cost finding methods – Specific order costing – Contract costing operating costing –

process costing.


5. Budgetary control – Types of Budgets – Functional budgets Master Budget – Static Vs

Flexible Budgeting – Zero – Base Budgeting – Performance Budgeting.


6. Standard costing – Concept – Variance Analysis.
7. Cost – Volume – Profit Analysis – Marginal costing – Application to Managerial, Decisions.
8. Financial Statement Analysis – Types – Comparative and Common size statements.
9. Ration analysis – type of ratios – Leverage Analysis.
10. Funds flow analysis – Preparation of Cash flow and Funds Flow statements.
11. Reporting to management – Types of Reports – Preparation and methods of

presentation.

Books Recommended:
1.Jain and Narang, cost accounting, Kalyani Publishrs, New Delhi
2.Man Mohan and Goyal , Principle of Management Accounting. Sahitya Bhavan, Agra.


Paper title: Entrepreneurship.
Paper number Paper - 5

Maximum marks
Syllabus details

DBEP31: ENTERPRENEURSHIP
The objective is to enable to understand the qualities of entrepreneur, measures for developing entrepreneurship and the process of preparing a project report.
1. Entrepreneurship : Meaning – Types of Entrepreneurs – Qualities – Psychological factors in Entrepreneurship – Factors – influencing the birth of Entrepreneurs
.

2. Entrepreneurial support systems – Government Policies and measures towards promotion of entrepreneurship – Central and State Government – Industrial Estates, District Industries Centres – Locational assistance – provision of infrast ructural facilities – Supply of machinery on hire purchase Technical assistance – Assistance for raw materials – Financial Assistance through SFCs, Commercial Banks, APIDC - APSSIC, IFCI, ICICI – Marketing assistance – Of ancillary industries- Location of industries in Backward areas – Tax concessions.

3. Establishing a new project – Defining the project – Product identification – Market and demand analysis – Demand forecasting Technical Analysis – Location – size, production technology – equipment – layout of site.
4. Economic analysis – Cost estimation – Production costs – Break – even analysis – Project cost report – Investment analysis – Sources of finance for project – Bankers view of financing.

5. Project report – Principles and techniques.



Book Recommended :
1. S V.S Sarma et. al. Developing Entrepreneurship – Issues and problems, small industry Extension Training Institute, Hyderabad.

2. S.B. Srivastava, A Practical Guide to Industrial Entrepreneurs, Sultana Chand & Sons, New Delhi.



Paper title: Sales Management.
Paper number Paper - 6

Maximum marks
Syllabus details

DBSM31 : SALES MANAGEMENT
The objective of this course is to make the students under and the importance of sales management of sales management and the various methods of promoting sales.
1. Introduction – Evolution of Sales Management – Place of Sales Management – Sales organization and purpose – Basic types of sales organization.

2. Salesmanship – Definition – Theoritical aspects of salesmanship – characteristics of successful salesman – selling systems and terms.

3. Sales planning – Estimating sales potential and forecasting sales – quotas, Territory allocation – sales territory control and sales routing. Marketing intelligence and marketing search in Sales Management.

4. Management of sales force – Recruitment and selection - Training - motivation and Evalution sales control – sales Budgets – Salesman expenses control.


Book Recommended :

1. S.Ramachandran, Field Sales Management,

Allied publishers pvt.ltd. New Delhi.

2. Prabhan, jakate and Mali, Elements of salesmanship and publicity, Kitab Mahal, Allababad.



Paper title: Promotion & Distribution Management
Paper number Paper - 7

Maximum marks
Syllabus details

DBPDM31: PROMOTION AND DISTRIBUTION MANAGEMENT
The objective of the course is to enable the students to know the concepts and tools necessary to promote sales.

1. Introduction – promotional scene in India – Planning managing and Evaluation promotion strategy.

2. Marketing communication process – role of advertising planning advertising campaigns/message design and development media selection, planning and scheduling.

3. Sales promotion – Meaning and role – retailer sales promotion- Consumer sales promotion, Free samples, Below the line contests, coupon offer, price off, Bonded offers, Display contests – Consume involvement incompany promotions– idea seeking etc.

4. Distribution –selection and motivation of Intermediaries – Indian Distribution system – Distribution logistics- Distribution – cost and control.
Books Recommended:

1. Choudary, Elliot and Alan Toop, Successful Sales promotion Orient longman, New Delhi.



2. Julian Cummins, Sales promotion University Book stall New Delhi.

Page of



The database is protected by copyright ©sckool.org 2016
send message

    Main page