Baidu Baidu advertising



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  • Advertising

Baidu Baidu advertising

  • Baidu's primary advertising product is called Baidu Tuiguang and is similar to Google Adwords and Adsense. It is a pay per click advertising platform that allows advertisers to have their ads shown in Baidu search results pages and on other websites that are part of Baidu Union.

Baidu Baidu advertising

  • Baidu sells its advertising products via a network of resellers.

Baidu Baidu advertising

  • Baidu's web administrative tools are all in Chinese, which makes it tough for non-Chinese speakers to use. Recently, a third-party company began to develop a tool with an English-language interface for Baidu advertising programs.

Baidu Baidu advertising

  • Moreover, the service may only be used by advertisers with a registered business address in China or in several other East Asian countries.

Credit card Advertising, solicitation, application and approval

  • Creditcard advertising regulations in the US include the Schumer box disclosure requirements. A large fraction of junk mail consists of Creditcard offers created from lists provided by the major credit reporting agencies. In the United States, the three major US credit bureaus (Equifax, TransUnion and Experian) allow consumers to opt out from related Creditcard solicitation offers via its Opt Out Pre Screen program.

Advertising campaign

  • Not to be confused with Campaign advertising.

Advertising campaign

  • An advertising campaign is a series of advertisement messages that share a single idea and theme which make up an integrated marketing communication (IMC). Advertising campaigns appear in different media across a specific time frame.

Advertising campaign

  • The critical part of making an advertising campaign is determining a campaign theme as it sets the tone for the individual advertisements and other forms of marketing communications that will be used

Advertising

  • Advertising or advertizing is a form of communication for marketing and used to encourage, persuade, or manipulate an audience (viewers, readers or listeners; sometimes a specific group) to continue or take some new action. Most commonly, the desired result is to drive consumer behavior with respect to a commercial offering, although political and ideological advertising is also common. This type of work belongs to a category called affective labor.

Advertising

  • In Latin, ad vertere means "to turn toward." The purpose of advertising may also be to reassure employees or shareholders that a company is viable or successful. Advertising messages are usually paid for by sponsors and viewed via various traditional media; including mass media such as newspaper, magazines, television commercial, radio advertisement, outdoor advertising or direct mail; or new media such as blogs, websites or text messages.

Advertising

  • Commercial advertisers often seek to generate increased consumption of their products or services through "branding," which involves associating a product name or image with certain qualities in the minds of consumers

Advertising

  • Modern advertising was created with the innovative techniques introduced with tobacco advertising in the 1920s, most significantly with the campaigns of Edward Bernays, which is often considered the founder of modern, Madison Avenue advertising.

Advertising

  • In 2010, spending on advertising was estimated at $142.5 billion in the United States and $467 billion worldwide

Advertising

Advertising History

  • History tells us that Out-of-home advertising and billboards are the oldest forms of advertising.

Advertising History

  • As the towns and cities of the Middle Ages began to grow, and the general populace was unable to read, signs that today would say cobbler, miller, tailor or blacksmith would use an image associated with their trade such as a boot, a suit, a hat, a clock, a diamond, a horse shoe, a candle or even a bag of flour

Advertising History

  • However, false advertising and so-called "quack" advertisements became a problem, which ushered in the regulation of advertising content.

Advertising 19th century

  • Working for the Pears Soap company, Barratt created an effective advertising campaign for the company products, which involved the use of targeted slogans, images and phrases

Advertising 19th century

  • An advertising tactic that he used was to associate the Pears brand with high culture and quality

Advertising 19th century

  • Lillie Langtry, a British music hall singer and stage actress with a famous ivory complexion, received income as the first woman to endorse a commercial product, advertising Pears Soap.

Advertising 19th century

  • Barratt introduced many of the crucial ideas that lie behind successful advertising and these were widely circulated in his day

Advertising 19th century

  • As the economy expanded across the world during the 19th century, advertising grew alongside. In the United States, the success of this advertising format eventually led to the growth of mail-order advertising.

Advertising 19th century

Advertising 20th century

  • Edward Bernays, a nephew of Sigmund Freud, became associated with the method and is now often considered the founder of modern advertising.

Advertising 20th century

  • The tobacco industry was one of the firsts to make use of mass production, with the introduction of the Bonsack machine to roll cigarettes. The Bonsack machine allowed the production of cigarettes for a mass markets, and the tobacco industry needed to match such an increase in supply with the creation of a demand from the masses through advertising. The tobacco companies pioneered the new advertising techniques when they hired Bernays to create positive associations with tobacco smoking.
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