Analysis of marissa mayer



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Analysis of Marissa Mayer

Samantha Lamas, Jonathan Isaacs,

Kaitlin Burnett and Chrystal Cunningham

Bus 300

Dr. Maria V. Lugo



April 30, 2014

Table of Contents

Background, traits, and skills……………………………………………………………………...3

Developmental experiences……………………………………………………………………….3

Leadership behaviors and practices……………………………………………………………….4

Improving effectiveness…………………………………………………………………………...4

Effectiveness in other organizations………………………………………………………………5

Important information……………………………………………………………………………..5

What can we learn from Marissa Mayer…………………………………………………………..5

Actions and practices that lead to performance…………………………………………………...6

Leadership behaviors, concepts and models used in class………………………………………...6

References…………………………………………………………………………………………7



Background, traits, and skills

Marissa Mayer was born in Wausau, Wisconsin where she had a normal small-town childhood, and was the daughter of an engineer and art teacher. When Mayer was in high school she worked at the local grocery store, where she memorized the prices of the items in the store. After high school she went to fulfill her dream of becoming a doctor at Stanford University, but while she was at college she developed a love for computers. She received a Bachelor of Science in Symbolic Systems and Artificial Intelligence and a Master’s Degree in Computer Science and Artificial Intelligence. She also taught computer programming courses as an undergraduate. After attending college Mayer got a job offer from the founders of Google. Marissa Mayer became the first female engineer for Google. She began working on numerous projects during her time at Google including Google Maps. She spent many years with the company before moving to Yahoo!™. Without a doubt, Marissa Mayer has a very ambitious and hardworking attitude, but there have also been reports that she can be demanding at times.



Developmental experiences

Having an engineer as a father and an art teacher as a mother enriched her creativity and challenged her way of thinking. She was extremely active in ballet; dancing thirty-five hours a week. Through dance she learned self-discipline, criticism, and confidence. In high school her debate team won the state championship, which taught her how to identify problems and find solutions quickly. She further went on to teach other students computer programming as an undergraduate, which helped her gain experience in teaching and working with others. Working for Google was a major experience that helped contribute to Mayer’s development. While at Google she held many different executive positions. During her time at Google she was involved in five different positions; Software Engineer, Project Manager, Director of Consumer Web Services, Vice President of Search Products and User Experience, and Vice President of Local, Maps, and Location services. These positions gave Mayer the experiences she needed to accelerate in her career.



Leadership behavior and practices

Mayer is known for her confident leadership and involvement in her company as well as her employees. She is considered to be a bureaucratic leader because of her practices to follow the rules and play by the book. She wants all of her employees to follow the rules and does not tolerate rule-breakers. She focuses on facts instead of following her gut. Marissa is also a democratic leader because she does take her employees opinions and ideas into consideration when making decisions about the company. She is a directive leader as well, mainly because she lets her employees know what is expected of them and does not tolerate sloppy behavior and unpreparedness. She is extremely achievement orientated, wanting to create many different projects. Mayer is a follower of the Path-Goal Theory because she helps her employees attain their goals and provides direction and support.



Improving effectiveness

Marissa Mayer is known for her workaholic attitude and sometimes does not take all of her employees’ social lives and families into consideration. She also is not very empathetic towards her employees, for example, when she is ready to fire someone she already has a replacement found who is ready to work. She focuses mainly on the well-being of the company and is completely absorbed in her work rather than focusing on employee needs. She needs to become more people oriented and work on improving her interpersonal relationships with her employees. Mayer has overbearing tendencies and needs to focus on letting the employees manage their own work methods.



Effectiveness in other organizations

Marissa Mayer would have been much more effective in engineering and technical corporations. She has good communications skills, which are beneficial in those companies, but she would not have to have superior interpersonal skills. Her directive leadership style is good for long-term commitments and planning because she can keep to a strict schedule and enforce it. She is extremely passionate about work, which encourages others to be like her and would be great in any other organization that she would work at. She would work best with larger corporations because she has an extremely authoritative personality, and she would get too caught up with micromanaging different departments in a smaller company.



Important information

Marissa Mayer was the first engineer as well as the first female CEO of Yahoo!™. She was pregnant when she was hired for the Yahoo!™ CEO job and still worked from home while on maternity leave. She admires high fashion and was named “Woman of the Year” in Glamour Magazine. She is on the Board of Supervisors for companies such as Wal-Mart, San Francisco Ballet, San Francisco Museum of Art and New York Ballet. Marissa Mayer looks past gender roles and believes that women are just as capable as men.



What we can learn from Marissa Mayer

There can be a lot learned from Mayer’s ambition and drive to accomplish what she has accomplished in her career. She has set the bar high and has overcome many obstacles being a woman in a highly competitive business world. She encourages you to ask questions, and to not be afraid of asking those questions no matter if the person has a higher position than you. She holds office hours daily and encourages her employees to come to her on a first come-first serve basis if they have any concerns or comments. She is an excellent example of someone who is extremely passionate about what they do and will not let any obstacle stop them from accomplishing their goals.



Actions and practices that lead to performances

There are employee evaluations done quarterly and depending on how low their ratings are and how often it was low depends on whether they will be fired for their bad performance. There will also be a replacement waiting when an employee is fired. This practice ensures that everyone is working and giving 100%, although it is harsh. She also encourages employee participation in decisions and innovative ideas through holding daily office hours and meeting with everyone who signs up for them.



Leadership behaviors, concepts and models used in class

As we mentioned before, Marissa Mayer has displayed two distinct leadership styles: bureaucratic and democratic. She also has a directive leadership style because she sets strict guidelines for her employees to follow and expects them to accomplish those tasks. She has a Path-Goal theory style and helps lead her employees towards a successful goal. She is a transactional leader because she focuses on the role of supervision, organization and group performance. Marissa Mayer has a strict but effective style of leading her employees and accomplishing goals for her company.


References

Gallo, C. (2012, July 17). Google's Marissa Mayer: 3 Leadership Traits She'll Bring to Yahoo. . Retrieved April 20, 2014, from

http://www.forbes.com/sites/carminegallo/2012/07/17/googles-marissa-mayer-3-leadership-traits-shell-bring-to-yahoo/
Halliday, J., & Arthur, C. (2012, July 17). Google's Marissa Mayer: a savvy boss with skills to

turn Yahoo around. . Retrieved April 22, 2014, from

http://www.theguardian.com/technology/2012/jul/17/google-marissa-mayer-yahoo-

profile
Lowen, L. (2013, November 17). Biography / Profile of Marissa Mayer, Yahoo CEO and Former

Google VP. . Retrieved April 29, 2014, from

http://womensissues.about.com/od/influentialwomen/p/Biography-Profile-Of-Marissa-Mayer-Bio-Of-Yahoo-Ceo-Marissa-Mayer.htm
Lepore, M. (2012, December 27). Yahoo! Employees Not as Happy Under Marissa Mayer. .

Retrieved April 23, 2014, from http://www.learnvest.com/2012/12/yahoo-employees-not-as-happy-under-marissa-mayer-123/
Marissa Ann Mayer. (2014). The Biography.com website. Retrieved 01:29, Apr 25, 2014,

from http://www.biography.com/people/marissa-mayer-20902689.


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