A2 External Influences
- The moral principles that should underpin decision making
- Decisions based on ethical grounds may reject the most profitable solution in favour of benefiting society
- There are a number of approaches businesses may take to ethics
- Task: Read the handout provided (Page 407) highlight important information on the 4 ethical stances a business may make
- Look at web-sites of:
- Co-op bank www.co-operativebank.co.uk
- BP www.bp.com
- Vodafone www.vodafone.co.uk
- Are they genuinely ethical? Why do they provide so much information on these issues?
- Read the handout on Business ethics you must be able to answer the following questions.
- 1. What are the benefits of ethical behaviour?
- 2. What might be the disadvantages of ethical behaviour?
- 3. How might a business culture influence the extent to which an organisation operates in an ethical manner?
- 4. Why is there potential conflict between ethics and delegating decision making?
- 5. How might a business solve this conflict? (pg408)
Ethics and PR
- 6. What is PR?
- 7. Is ethical behaviour just a source of good PR? Briefly discuss.
- Unit 6 requires students to answer detailed essay style questions using a great deal of analysis and evaluation.
- Unit 6 January 2005 question 4 only. (20 minutes)
Question: To what extent do you agree with Sohail’s statement that Roe Ltd. Is “too small a firm to be able to afford to implement an ethical policy”
- Possible answers include:
- Agree with statement:
- The type of measures mentioned in Appendix A are financially based, such as the provision of grants, and so it may not be possible for a smaller firm to follow the lead
- Roe Ltd appears to be vulnerable and not in a strong position - they are therefore likely to need to keep all their resources for their own use
- Arguments against:
- There are many ways to contribute to society, some of which carry little or no cost to stakeholders, such as Danjon.s positive age discrimination
- Does not seem to consider all the interests of stakeholders
- On balance, the statement is probably short-sighted and unhelpful to Roe Ltd.s future survival.
- Define ethics
- Discuss the ethical situation of the firm in the case study (application)
- Analyse by arguing both sides of the argument for a small firm having an ethical policy and apply each point to the situation of the company in the case study
- Evaluate the argument by coming to a conclusion relating to the initial statement/question. Actually answer the question.
- Consider the short and long term and what are the important issues for the company in the case study
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