1020 Paper #4 Project One

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1020 Paper #4

Project One:

Fast Food: Ads vs. Reality

Is what you see really what you’re getting? You’re at home flipping back and forth through the channels and finally you see one of those mouth watering, big, juicy, Baconator burger commercials from Wendy’s restaurant. The hamburger with two all beef patties, two slices of American cheese, mayonnaise, ketchup and six strips of hickory bacon. Your stomach growls at the sight of the “perfectly made burger” and you decide to go out to get one and once you have that piece of heaven in your hands gulfing it down, do you ever begin to wonder why when you purchase the burger or any other fast food product for that matter why it doesn’t look the same way on the commercial? And how does the food industry make the burger so neat and delicious looking? Well the reason being is because most of the “perfectly made” food isn’t particularly food or even edible at all.

Professional photographers along with an professional “food stylists” are paid on average $2,000 a day in most cases by using many products for example in the “Baconator” hamburger .They use brown and oil coloring on the hamburger ,which is not thoroughly cooked in the center to keep the burgers “ plump” looking shape, shiny, neon, liquefied pump cheese ,hair gel for mayo, a red chemical substance for the ketchup and plastic, pretend bacon strips all placed on a bun with sesame seeds arranged carefully with glue and tweezers! Most of the fast food chains along with Wendy’s also use pretend food, crystalline dew, lacquer, various chemicals, paints and glues and household products. They use these various things for fast food advertisements because if they were to use real food , condiments etc. the food would not last under the hot lights and the time it takes for the advertisement to look good. The fast food advertisements are intended to persuade hungry consumers such as men, women, children and people in general all over the world to consume their product. Most vulnerable to these ads are those who have very busy schedules and no time to prepare home cooked meals, such as the working class and the average college student.. The fast food advertisement’s focus is to lure people in with those glossy , picture perfect ads so consumers can purchase their products and be satisfied. Those hypnotic advertisements appear everywhere you look and go they are on television commercials, billboards on main streets, roads, buildings ,magazines and in our wildest imaginations, they definitely are in our dreams.

The fast food industry’s claim is that it is persuading consumers to believe that the food you see on television, which looks so tempting to eat, is worth the consumer’s money to buy the product. The nature of the product such as Wendy’s Baconator burger new and famous Baconator ads are “fresh and never frozen” all beef patties, “Careful. It may sense fear.” which makes the consumer observe on the commercial that this burger is the “real deal” and may intimidate other burgers from various burger chains with its unique qualities. The people shown in the Wendy’s Baconator burger ad presented to be in a black and white concert-like scene where there are loud, screaming masked men with women’s bodies running hysterically for bacon and a guy with a red Wendy’s wig leading them the way to getting the “bacon”. Then he says really loud “Bacon”! and the crowd run wild to his direction supposingly to get the “Baconator”. The reasons it adapts to the audience beliefs, values and desires because it’s about individual preferences like those that like what Wendy’s Baconator burger has to offer and preferabaly being a Wayne State college student many students can agree on the fast food restaurants that they choose desirable on campus and one of them are hamburgers.

The advertisements are persuading people of the hamburgers great taste, its values and it doesn’t make people want to wear red Wendy’s wigs just for the “Baconator” hamburger. The red wig is a funny way of the restaurants chain of mocking the Wendy’s girl logo . The ads of the “perfect food” effects the audience in many different ways one way such as false advertisement. The fast food chains use this type of false advertisements with these “salivating” ads to make their profits on their products. They trick the audience to believe that the Baconator is that gigantic hamburger with a lot of bacon and cheese and irresistible so their ad and product could sell. A product such as the Baconator would not sell if the Wendy’s fast food chain were to display the way the Baconator looks in your local Wendy’s restaurant. That would not be appealing to the consumers eye. Even though the Baconator is way smaller in size and sloppily thrown together, consumers are sucked in to the ad and scarf down that hamburger anyway and the restaurant makes a profit every time.

A second way consumers are tricked in to buying the product is by being subjected to the so called “value meals”. Consumers think they are “getting more for their money” by observing the enlarged Baconator meal or any other combo meal that comes with fries and a soft drink right? Well the average meal is at least a good five bucks and some change and once you buy it, it doesn’t look half the value you paid for it. That’s because the fast food chains want consumers to believe that you get more for less by adding fries and a drink. Which in return all you get is a yucky looking small burger with ten french fries in the carton and a watered down coke.

Another way that I think that consumers are not always aware of in fast food advertisements are the foods nutrition and fat content . Sure they know that the “Baconator” is not healthy for you especially with a more modernized hamburger with just meat and cheese minus the veggies why isn’t that advertised. With the high obesity rate shouldn’t fast food pile on more veggies, wheat buns and a lean hamburger meat. You would think that fast food would want to make a healthier approach than a monetary towards its consumers.

But do you think that it’s ok to make something you want people to buy and it’s not really how it looks? The infamous Wendy’s ad says “Do what tastes right.” Well shouldn’t “doing what tastes right” be “eating what it looks like”? I don’t feel its fair to the hungry consumer that they have to be victimized by fast food ads persuasion of how their food is portrayed. I don’t think it is fair that consumers are spending millions of dollars every year by trying to do what tastes right and not getting the value they desire. Is doing what taste right even the concern of the consumer in the fast food industry? It just seems like fast food ads would do just about anything to get people to eat their food because it’s a multibillion dollar business that makes money from the consumers. Even if it means placing false advertisement etc. on billboards and other public places people are hungry and hungry all the time to try new food items such as the Baconator. Because consumers are always vulnerable to something new they are going to get sucked in.

The ethos, pathos, and logos are widely distributed by the rhetoric of the essay . As we saw the fast food product from Wendy’s Baconator , its persuasion of its unrealistic ways of pursuing advertisements, the audience views, quotes ,logistics . Personally when I think of fast food I think of its greasy goodness and their enthusiastic persuasion amongst me and many may agree. Fast food chains have performing the art of persuasion for years . There has been big rivals between chains such as McDonalds and Burger King saying who has the best hamburgers and french fries.

There are more fast food advertisements than ever. There are new ones every day claiming that they have new and better taste , healthier ingredients, different varieties to choose from. I also think that fast food advertisements in a way give consumers options to choose from. Just because it looks good and its fattening doesn’t mean that you have consume it and pay for the high expenses its not worth it. Fast food advertisements should be more honest and precise to the consumer if they want the consumer to trust their products. Consumers should also use logic and be smart about what is being advertised towards them .So the next time you see on of those Baconator commercial ads or any other fast food mouth watering ads just remember that the food you see isn’t edible and what you see is not what you are getting.

Citation :

Fast Food: Ads vs. Reality http://www.thewvsr.com/adsvsreality.htm


As it stands now, this essay needs a lot of work. First, it needs a much more attentive proofreading job than I can accommodate: there are considerable errors throughout at the sentence level and above. Additionally, I forbid you to use scare quotes for the rest of the semester. You “overused” them, “repeatedly” throught “the” essay, often on words that didn’t “need” them. Trust your reader and yourself to intuit emphasis into the sentence: the scare quotes become disruptive when used often and are really only valid in a limited number of circumstances. So don’t use them. Simple. As I said, the emphasis should be apparent without the scare quotes anyway, so just focus instead on crafting the sentences effectively so that your reader will find your emphasis on his or her own.

More considerably, though, the essay falters at the task of analysis as well. Much of your essay boils down to the claim that fast food products don’t live up to their ads. Okay. But what does that suggest about the ads rhetorically? Does the experience of eating a nasty, soggy Baconator undermine the credibility of the ads? That is, is there a question of ethos being raised here? If that’s the case, the essay needs to be seriously revised and reorganized with that thought at its center. The questions of health, value, etc. are only relevant as far as they related to the ads mentioned – you’re analyzing the argument/claim of the ads, so if the ad doesn’t address these factors in its argument, you needn’t worry about addressing them in your essay. Please visit the Writing Center and revise.

Score: 65/100

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